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How to Make Video Work in a Financial Firm Webcast
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Copyright © 2014. All rights reserved | VideoLink.tv when your image is on the line How to Make Video Work in a Financial Firm: A Case Study with Eaton Vance Marianne Rocco Marketing Director VideoLink Robyn Tice Vice President, Global Media Relations Eaton Vance
Transcript of How to Make Video Work in a Financial Firm Webcast
Copyright © 2014. All rights reserved | VideoLink.tv when your image is on the line
How to Make Video Work in a Financial Firm:
A Case Study with Eaton Vance
Marianne RoccoMarketing DirectorVideoLink
Robyn TiceVice President, Global Media RelationsEaton Vance
Copyright © 2014. All rights reserved | VideoLink.tv when your image is on the line
Welcome
Use the form below the video window to submit questions
Tweet us using the hashtag #VLWebcast or @VideoLinkLLC
This webcast will be recorded for on-demand viewing
Webcast: How to Make Video Work in Financial Services: A Case Study with Eaton Vance
Copyright © 2014. All rights reserved | VideoLink.tv when your image is on the line
Lessons Learned
Conversational
Storytelling
Infographic Style
Customer-centricity
Embrace compliance
Webcast: How to Make Video Work in Financial Services: A Case Study with Eaton Vance
Copyright © 2014. All rights reserved | VideoLink.tv when your image is on the line
Navigating Compliance
Partnership
Socialize content
Focus less on products
Broader concepts, fewer specifics
Webcast: How to Make Video Work in Financial Services: A Case Study with Eaton Vance
Copyright © 2014. All rights reserved | VideoLink.tv when your image is on the line
Communication and Video
External
Live TV interviews
Media Advisories
Special event coverage
PM Strategy Overviews
Internal
Employee meetings
Education/Info sharing
Contests (Elevator Pitch)
Wholesaler testimonials
Wholesaler info sharing
Webcast: How to Make Video Work in Financial Services: A Case Study with Eaton Vance
Copyright © 2014. All rights reserved | VideoLink.tv when your image is on the line
Distribution Channels
Web Non-traditional
Tutorials
Scenarios
Press Media Advisories
Events
Employees Business Ambassadors
Wholesalers
Webcast: How to Make Video Work in Financial Services: A Case Study with Eaton Vance
Copyright © 2014. All rights reserved | VideoLink.tv when your image is on the line
When is video a success
Production process
Engagement
Right audience, right time
Optimizable
Cost :: time ratio
Webcast: How to Make Video Work in Financial Services: A Case Study with Eaton Vance
Copyright © 2014. All rights reserved | VideoLink.tv when your image is on the line
Strategic Video = Business Success
Optimize content:
relevant, re-useable and re-packagable
Visual engagement
Amplify messages
Simplify concepts
Qualified visitors
Webcast: How to Make Video Work in Financial Services: A Case Study with Eaton Vance
Copyright © 2014. All rights reserved | VideoLink.tv when your image is on the line
Have a question?
Marianne [email protected]@VideoLinkLLC
Robyn [email protected]@EatonVance
Webcast: How to Make Video Work in Financial Services: A Case Study with Eaton Vance
Submit your questions for Marianne and Robyn.
Use the form below the video window to submit questions.
After the webcast:
Copyright © 2014. All rights reserved | VideoLink.tv when your image is on the line
Thank You
The Professional Association for Investment Communications Resources.
paicr.com
Webcast: How to Make Video Work in Financial Services: A Case Study with Eaton Vance
Robyn TiceVice President, Global Media RelationsEaton Vance
Rich media online presentations and webcasting.
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