How to Make the Most of Social Media

Who is Lara Solomon?

• Owner of the Mocks brandwww.MyMocks.com

• Author of Brand New Day – The Highs & Lows of Starting a Small Business

www.BrandNewDay.com.au

• Chief Rabbit at Social Rabbitwww.SocialRabbit.net

• Big Foot at Steps Online Facebook Trainingwww.StepsLearning.com

• Winner of Telstra NSW Micro Business Award 2008• Finalist in Telstra Young Businesswoman Award

in 2005 and 2008• Blogger for www.SmartCompany.com.au,

www.socialnomics.net, www.flyingsolo.com.au

Social media is a way to market your business

Find where your audience are

Choose your weapon

What do you enjoy using?

Social media takes time…

Be authentic

Be Real

Be Consistent

Add Value

Promote yourself

Interact

Have a conversation

Have fun!

Set up a page NOT a group

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Make it interesting

Respond to all comments

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Add a welcome tab

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Decide how many times a week to post

1 2

37 6

4 5

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Promote on your website

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LinkedIn is professional

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Source: Lab42.com

Fill in your profile

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Use it

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Click the ‘more’ button

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Say Something

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Follow people

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RT

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Use #Tags in tweets

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Have a conversation

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Check out Klout

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Let’s Connect

www.Facebook.com/SocialRabbitTwitter: @LaRoo

www.SocialRabbit.net