Adworkers.com

UWM Ad Club Meeting - March 31, 2015

how to Make sure your personal brand doesn’t suck

Laura Gainor Executive Director United Adworkers

about laura gainor

Executive Director, United Adworkers Milwaukee’s Premier Advertising Club !Social Media & Digital Marketing Consultant !LinkedIn.com/in/LauraGainor @LauraGainor - @UnitedAdworkers

about united adworkersPremier advertising club in Milwaukee. !Speaker events, networking opportunities, student mentor program, Milwaukee 99 Awards Show, agency tours and more! !Student membership is FREE! So why not? ADWORKERS.com

2015 membership card designed by Kelsey Barnowsky & David Zimmerman

Adworkers.com

career experience

developed branding & launched business

my career today

college & internship opportunities networked to get jobs in cLT

utilized social media to get a job in MKEasked to come to gMR to lead social team

Launch Your Career. It starts with you and your brand.

google your name

❖ Employers ARE going to search for your name.

❖ What are the top results?

❖ What pictures or content is included?

❖ Do you have content shared that showcases your expertise?

❖ What should you delete?

Adworkers.com

build your online presence

personal be aware of

what you post

strong visuals

videosblog

content

professional networking

@useyourname

where do you start?

❖ What is my brand?

❖ What are my goals?

❖ How can my expertise help others?

❖ How do I want to represent myself?

brand your channels

❖ Use your name as the username.

❖ If your name is too common, use a middle initial.

❖ Do not use numbers or __.

❖ Use the same photo.

❖ Good quality, non-pixellated.

know your audience

❖ Who are you trying to engage with?

❖ What is your voice on each specific channel?

❖ How are you engaging with your contacts?

❖ What is the quality of the content you’re sharing? Frequency?

What is “content”?

❖ Share articles and advice from experts/publications you admire in your field.

❖ Showcase recent projects.

❖ Blog about topics that showcase your thought leadership.

❖ Provide book reviews on Amazon and similar sites.

❖ Post photos.

constantly grow your network

❖ After you meet someone, connect with them on LinkedIn.

❖ Send a hand-written note.

❖ Follow industry experts on Twitter.

❖ Engage with contacts on a regular basis.

UWM STUDENT personal branding

successes

linkedin profile

twitter profile + content shared

showing interest in the industry

participate & engage in opportunities

how will you differentiate yourself?

paper resume vs. virtual resume

❖ Go beyond the paper resume.

❖ How can you creatively present your portfolio/resume?

❖ Take advantage of the FREE Adworkers student membership. Ask for advice from professionals.

❖ Showcase your skills and expertise virtually.

Provide Ideas During the interview

❖ Do your research before going into an interview.

❖ What are some of their current projects they’re working on?

❖ Prepare a virtual resume and include a few idea slides for the company you’re interviewing with.

❖ But DO NOT insult any work.

application example

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STRATEGIC SOCIAL IDEATION | RECOMMENDATIONS

August 17, 2013

https://www.slideshare.net/secret/pKoMnStPq0XU7T

Ready for a challenge?

#HireMe 7 day Challenge

❖ What if you had 7 days to create a compelling virtual resume/presentation?

❖ We need an #AdworkersBlogger.

❖ You are challenged to submit a creative application, due on Tuesday, April 7, 2015.

❖ How will you differentiate yourself?

#HireMe 7 day Challenge

❖ Send your submission any way you’d like.

❖ laura@adworkers.com

❖ One (1) person will be chosen to be an #AdworkersBlogger.

❖ Remember, it doesn’t have to just be a presentation. Think outside the box.

❖ Good luck!

thank you!

lauragainor.com - adworkers.com laura@adworkers.com

@lauragainor - @Unitedadworkers linkedin.com/in/lauragainor