How to make rowing sexy: a web video case studyTom WilkinsonOnline Media ProducerUniversity of Oxford

http://www.ox.ac.uk/videowall/

http://www.ox.ac.uk/about_the_university/introducing_oxford/annual_review/index.html

The next problem: quality Working on our own, we quickly stagnate Evolving standards make that a bad thing Short turnaround

So, about those rowers Maintaining quality Sustaining interest over half a year Getting an extra four hours from their 12-hour workdays

https://www.oxfordtoday.ox.ac.uk/boatrace

http://vimeo.com/36907631

Lessons Take an iterative approach, step-by-step Find collaborators And if that’s not possible…

A modest proposal… Networking events, especially geek-based, are awesome But they’re (rightly) about people not stuff So if you’re interested, let’s show and tell

Thanks!

tom.wilkinson@admin.ox.ac.uk

– or –

come and chat