«How to make products and services fun to use»
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«How to make things fun»Gamification webilea event by i-net in Basel
May 6 2014
Matthias [email protected]
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gbanga.com since 2007
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Complexity
Kevin Sherdian using complex machinery (Wikipedia/Wikimedia)http://en.wikipedia.org/wiki/File:Kevin_Sheridan_in_CSIRO_Dapto_radiospectrograph_room_ca_1950.jpg
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Simplicity
http://blog.codinghorror.com/the-one-button-mystique/
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What is more fun?Complex things Simple things
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What is more fun?Complex things. A lot of choices
- High potential for faulty interaction
- High potential for frustration
+ Potential for achievement(feeling challenged)
Simple things. Few choices
+ Low chance for faulty interaction
+ Medium potential for frustration
. Potential for achievement questionable?
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Skill
Challenge
Flow
Simplified flow model by Csikszentmihalyi
Boredom
Anxiety
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«Not too simple – not too difficult»
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Skill
Challenge
Boredom
Anxiety
Flow
Start easy
Trickier over time
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Skill
Challenge
Migrate to next product
More features with
iTunes
Use double-taps and other advances features
Start listening to
music straight away
Progression Levels
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Skill
ChallengeVery hard to get started
Eventually stays with product that
can do everything
FrustrationVery proud who made
it
Badges
Progression Levels
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Reveal challenges over time
– inviting newbies and experts
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Compulsion Loop
Do action
Get reward
Adapt
strategy
http://www.gamasutra.com/view/feature/131494/behavioral_game_design.phphttp://www.gamasutra.com/view/news/39341/Opinion_Compulsion_Loops_In_The_Short_Medium_and_Longterm.php
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Kill
monster
Win gold
Buy stuff
http://thenounproject.com/term/coins/31381/, http://thenounproject.com/term/shopping-bag/41220/, http://thenounproject.com/term/monster/24990/
Start
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Kill
monster
Win gold
Buy stuff
thenounproject.com/term/coins/31381/, thenounproject.com/term/shopping-bag/41220/, thenounproject.com/term/monster/24990/, thenounproject.com/term/monster/24992/, thenounproject.com/term/monster/24989/, thenounproject.com/term/dinosaur/26832/
Start
Unlock newchallenges
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Example: Jumbo App
http://www.jumbo.ch/en/services/jumbo-app.html
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Visit store
Receive piece of
cake
Play wheel of fortuneOr wait
App download
• Higher percentage
• Badges
http://www.jumbo.ch/en/services/jumbo-app.html
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Do action
Get reward
Adapt strategy
Do action
Get reward
Adapt strategy
Do action
Get reward
Adapt strategy
Do action
Get reward
Adapt strategy
Long-Term Motivation
Mid-Term MotivationShort-Term Motivation
«Do this and you‘ll get some reward»
«Save the
world!»
«Ten times
more and you‘ll get
a badge!»
Story & Epic MeaningInstant Gratification PromisePoints, Levels, Badges
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Progression LevelsKeep people in the Flow
Compulsion LoopChoice & Instant Gratification
Boredom
Anxiety
Flow
Do task
Get reward
Adapt
strategy
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Q & A
Matthias SalaGbanga Millform AG
gbanga.comSlides on:www.slideshare.net/gbanga