How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media...
Transcript of How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media...
![Page 1: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/1.jpg)
How to Make Friends, Rank High and Get Famous Using Social Media
Andy CrestodinaStrategic Director | @crestodina
![Page 2: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/2.jpg)
There are 2 kinds of people on the internet.
![Page 3: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/3.jpg)
The 1% Rule
source: Wikipedia
![Page 4: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/4.jpg)
Two Types of Social Media
![Page 5: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/5.jpg)
Two Types of Social Media
Content Promotion Online NetworkingTraffic and Branding Relationships with Influencers
![Page 6: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/6.jpg)
Two Types of Social Media
Content Promotion Online NetworkingTraffic and Branding Relationships with Influencers
...direct benefits ...indirect benefits
![Page 7: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/7.jpg)
![Page 8: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/8.jpg)
• Journalists• Authors• Podcasters• Academic Researchers• Event Producers
And of course...• Bloggers and blog editors
Who makes content?
![Page 9: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/9.jpg)
HOW TO FIND INFLUENCERS
1
![Page 10: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/10.jpg)
Social media is the world’s greatest phone book
![Page 11: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/11.jpg)
Source: FollowerWonk.com
Follower Wonk
![Page 12: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/12.jpg)
Build a List
![Page 13: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/13.jpg)
Source: Groove HQ
![Page 14: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/14.jpg)
![Page 15: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/15.jpg)
![Page 16: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/16.jpg)
MAKING FRIENDS WITHCONTENT CREATORS
2
![Page 17: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/17.jpg)
Source: Groove HQ
![Page 18: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/18.jpg)
q Subscribed to blog by feed / emailq Use Talkwalker, Newsle and Brand24q Google+: Add to circleq Twitter: Followq Twitter: Add to a “radar” list
Part One: LISTEN
source: Online Networking Guide, Orbit Media
![Page 19: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/19.jpg)
Twitter “Radar”
![Page 20: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/20.jpg)
Feedly
![Page 21: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/21.jpg)
Google+ Circles of Creators
![Page 22: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/22.jpg)
q Favorite their tweetsq +1 their postsq Like comments on other blogsq Comment on their blog
Part Two: ENGAGE
source: Online Networking Guide, Orbit Media
![Page 23: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/23.jpg)
Source: Groove HQ
![Page 24: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/24.jpg)
q Connect on LinkedInq Like LinkedIn posts, mention themq Endorse on LinkedInq Write a recommendation on LinkedInq Send friend request on Facebookq Like Facebook posts, mention them
Part Three: CONNECT
source: Online Networking Guide, Orbit Media
![Page 25: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/25.jpg)
LinkedIn Tagging
![Page 26: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/26.jpg)
q Follow on Quora, Instagram, Yelp, MeetUp, Storify, Listly, etc.
q Follow on apps like Spotify, Runkeeper, FitBit, etc.
q *REVIEW PODCAST on iTunesq *REVIEW BOOK on Amazon
Part Four: EXTRA MILE
source: Online Networking Guide, Orbit Media
![Page 27: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/27.jpg)
![Page 28: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/28.jpg)
Cross the Streams…the strength of weak connections!
![Page 29: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/29.jpg)
![Page 30: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/30.jpg)
![Page 31: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/31.jpg)
1. Publish…2. Share here…3. Say thanks there!
![Page 32: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/32.jpg)
q Mention them in your contentq Get a contributor quoteq Include them in an expert roundupq Deep dive interview
Part Five: COLLABORATE
source: Online Networking Guide, Orbit Media
![Page 33: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/33.jpg)
![Page 34: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/34.jpg)
q Phone call, Skype or Google+ Hangout
q Face-to-face meetingq Hand-written thank you note
Part Six: FRIENDSHIP!
source: Online Networking Guide, Orbit Media
![Page 35: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/35.jpg)
THE BIG ASK
3
![Page 36: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/36.jpg)
Source: Groove HQ
![Page 37: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/37.jpg)
![Page 38: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/38.jpg)
Get Out There!...events are the biggest shortcut
![Page 39: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/39.jpg)
![Page 40: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/40.jpg)
![Page 41: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/41.jpg)
Influencer Marketing Tools
![Page 42: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/42.jpg)
InkyBee
![Page 43: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/43.jpg)
InkyBee
![Page 44: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/44.jpg)
GroupHigh
![Page 45: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/45.jpg)
Everything in marketing is based on relationships
…including search rankings.
![Page 46: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/46.jpg)
links are credibility
![Page 47: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/47.jpg)
more links = more credibility
![Page 48: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/48.jpg)
links from credible sites =much more credibility
![Page 49: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/49.jpg)
many outgoing links =less credibility per link
![Page 50: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/50.jpg)
Source: MOZ Search Ranking Factors
![Page 51: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/51.jpg)
Content + Visibility = Link!
Why do links happen?
![Page 52: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/52.jpg)
source: Skyrocket’s Link Building Survey: 2014
Which link building tactics are most effective?
![Page 53: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/53.jpg)
Social actions. Search Outcomes
![Page 54: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/54.jpg)
Social actions. Search Outcomes
![Page 55: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/55.jpg)
![Page 56: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/56.jpg)
![Page 57: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/57.jpg)
Traffic Sources
![Page 58: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/58.jpg)
Social Traffic Conversion Rates
![Page 59: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/59.jpg)
Search Traffic Conversion Rates
![Page 60: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/60.jpg)
SOCIAL SCHEDULING
4
![Page 61: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/61.jpg)
Social Sharing Schedule
source: KISSmetrics
![Page 62: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/62.jpg)
![Page 63: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/63.jpg)
![Page 64: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/64.jpg)
![Page 65: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/65.jpg)
![Page 66: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/66.jpg)
![Page 67: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/67.jpg)
![Page 68: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/68.jpg)
![Page 69: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/69.jpg)
SOCIAL AUTOMATION
5
![Page 70: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/70.jpg)
How to share ...big time• The content that get shared, get
clicked and gets visitors to act• The times of day that are best for your
followers• The tool that keeps those posts in
rotation at those times
![Page 71: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/71.jpg)
Share what gets shared the most
source: BuzzSumo
![Page 72: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/72.jpg)
Share what gets clicked the most
![Page 73: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/73.jpg)
Share what converts the most
![Page 74: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/74.jpg)
Share when your audience is active
source: FollowerWonk
![Page 75: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/75.jpg)
Share when people tend to be active
![Page 76: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/76.jpg)
Load the posts into the tool...
![Page 77: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/77.jpg)
Use every trick in the book• Headline (clarity and benefits)• Secondary headline (number)• Special characters☝Use copypastecharacter.com
• #Hashtags• Linebreaks• Image• The Link!
![Page 78: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/78.jpg)
Load the schedule into the tool
![Page 79: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/79.jpg)
Thank you!
Andy CrestodinaStrategic Director | @crestodina
![Page 80: How to Make Friends, Rank High and Get Famous Using …Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director ... Two Types of Social Media. Two Types of Social](https://reader034.fdocuments.us/reader034/viewer/2022050100/5f3f6c88489eb45de41b7763/html5/thumbnails/80.jpg)
These might help...