HOW TO MAKE FRIENDS AND GET LINKS
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Transcript of HOW TO MAKE FRIENDS AND GET LINKS
HOW TO MAKE FRIENDS AND INFLUENCE PEOPLE
GET LINKS.
Kirsty Hulse @kirsty_hulse
Founder @manym1nd5
I really really really love links
Clients say no to our ideas
We can’t get good data
Experts won’t collaborate
Our emails don’t get replies
We get coverage but not links
WE RELY ON PEOPLE, AND PEOPLE CAN BE PREDICTED AND TRAINED
CLIENTS THAT SAY YES TO IDEAS
http://www.fastcompany.com/3052242/how-to-be-a-success-at-everything/the-secret-to-sounding-smart-using-simple-language
QUIT THE JARGON
PITCH SOMETHING INSANE
+ =
PITCH IDEAS USING QUESTIONS
GOOD, AFFORDABLE DATA
POLLFISH ARE AWESOME REALLY AWESOME
LIKE, I DON’T EVEN REALLY WANT TO BE TELLING YOU THIS AWESOME
GIVE YOUR SURVEYS TO PEOPLE WHO CARE
EXPERT OPINION AND QUOTES
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11/04/2016 12/04/2016 13/04/2016 14/04/2016 15/04/2016 16/04/2016 17/04/2016 18/04/2016
EMAIL RESPONSES
AMAZON NEW RELEASES IS A GOLDMINE
NOT SHITTY OUTREACH
USE ‘EMBARGOS’ AND PRE SELLUSE SEXY LANGUAGE LIKE EMBARGO AND EXCLUSIVE
http://www.blastmedia.com/2013/03/24/pr-terms/
CITATIONS YAY
CITING THE SOURCE ISN’T ENOUGH
PLAY TO EGO
Total campaign time and cost = 2 days
Average position for keyword group 9 to 6
Over 6000 social shares
WHAT I SHOULD HAVE DONEGone to national press first and tried to negotiate an exclusive
Pitched the idea over the phone (!)
Had the stats on site as opposed to the press release to encourage more links
Outreach to sites that had already covered similar stories
Had more data points on why Scotland
Partnered with Scotland bloggers for photos and imagery
https://www.youtube.com/watch?v=Kijm1bdY1Kc