How to make epic content with the simple 6 Ws
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Transcript of How to make epic content with the simple 6 Ws
@axonnmedia
How to make epic content with the simple
6 Ws
@axonnmedia
@axonnmedia
Why?
Identify your objectives with content right at the beginning and revise on a regular basis as your goals change.
@axonnmedia
@axonnmedia
What?
What your content is about is determined by your audience. For example a corporate audience may appreciate content that is more sleek and direct, while young consumers prefer fun content.
@axonnmedia
@axonnmedia
Who?
Your audience determines your sharing channel on social media. Making the content fit the audience is essential.
@axonnmedia
@axonnmedia
When?
During persona research, identify when your audience is most likely to share your content, and plan publishing times around these preferences.
@axonnmedia
@axonnmedia
Where?
All social outlets have their own audience. Most people are on Twitter and Facebook, but LinkedIn is ideal for B2B content.
@axonnmedia
@axonnmedia
How?
Whether you create content in-house or outsource to a content marketing company, think carefully about your needs and objectives.