How to Make Blog PostsYour Readers Really Want

With Tara Clapper, SEMrush Blog Editor

You’re the expert.You’re a niche topic expert, so you already have an idea about:

● Your readers’ favorite topics

● Where your readers hang out online

● What they’re looking for

In this webinar, we’ll get more specific about how to find subtopics and answer specific user queries using SEMrush.

This type of content can help your organic SEO, increase your status as a niche topic expert, and improve the reputation (and sales) of your brand.

Useful toolsUsing SEMrush and AnswerThePublic, we will take a closer look at how to find blog topics your readers are looking for:

➔ Keyword ResearchLook at the existing topics on your site (and your competitors’ sites).

➔ Discover IdeasUsing both tools in concert.

➔ Make a PlanCreate and support this content; consider other avenues for gathering ideas, feedback, and promotion.

Data is important.However, you’re a topic expert. Create your own “intuitive” listof keywords / topics.

TipCheck your ‘instincts’ with SEMrush and with Google.See how popular each search topic is.

Step 1: Discover KeywordsType your domain name into SEMrush.Example:The Mary Sue

Step 2: Examine Organic KeywordsSee what you rank for. (Branded, etc.)

Step 3: Discover CompetitionAnd repeat process for each competitor to find more keywords.

You can also utilize SEO Ideas within SEMrush. This area of the tool will analyze which pages are recognized by Google as landing pages – and it will suggest new landing pages for you to create.For more info: Cornerstone Content(https://kb.yoast.com/kb/what-is-cornerstone-content/)

Step 4: Talk to the bald guy.Look up your keywords and topics on Answer The Public.

Step 5: Give the people what they want!ATP reveals what people want to know about your keywords.

People want to know how to draw She-Hulk. Where did she come from? Why doesn’t she have her own movie?

Step 6: Scrape more data.Check out forums, emails, comments, Google News/Trends for new and unexplored topics.

People want to know about related Marvel superheroes. TMS could create more content featuring all of them.

Step 7: Make a plan.Utilize a content calendar to make a plan for creating and promoting content. CoSchedule is a helpful tool.

By the way: Answer The Public and SEMrush provide the means to download and sort your data.

These tools are free.SEMrush has a free version, but you can get more data andperform more searches with our promo code:

Just go here: http://bit.ly/WRITERACCESS

TipUse your FREE SEMrush premium promo to download a significant amount of data about your website’s keywords - as well as those of your competitors.