How to make ads that don't suck
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Transcript of How to make ads that don't suck
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how to make ads that don’t
suck
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Contents
I. The NOs II. Techniques for making ads that don’t suck.
a. Cause and Effect b. Demonstration c. Irony d. Hyperbole e. Understatement f. Reversal g. The High Ground h. Stupid i. Vernacular j. Red Herring k. Truth
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The NOs
No puns No word plays No metaphors
Work with ideas, not words.
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I. Cause and effect
Show either the cause or the effect.
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II. Demonstration
The act of showing or making evident.
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III. Irony
The use of words to express something different from and often opposite to their literal meaning. For example: The asbestos factory caught fire.
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IV. Hyperbole
A figure of speech in which exaggeration is used for emphasis or effect, as in I could sleep for a year or This book weighs a ton.
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V. Understatement
Restraint or lack of emphasis in expression, as for rhetorical effect.
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V. Reversal
Man bites dog.
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VI. The High Ground
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VI. Stupid
Marked by a lack of intelligence or care; foolish or careless: a stupid mistake.
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VI. Vernacular
The idiom of a particular trade or profession.
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VI. The Red Herring
Something that is or is intended to be misleading���or distracting.
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VII. The Truth
An insight into the nature of something.
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