How to Make Addictive Mobile Games
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Transcript of How to Make Addictive Mobile Games
ADDICTIVE GAMES
GETTING USERS TO DREAM ABOUT VIRTUAL GOODS
• Open source company
• Community of 10,000 Devs
• Free to Play Framework
DO MORE TOGETHER
ABOUT ME - YANIV NIZAN ENGAGEMENT, RETENTION, MONETIZATION
eyeview - Monetize videos
INTENTclick - Blog Monetization
SOOMLA - Game Monetization
WHY GAMES SUCCEED
Low High
Addictive
Not Addictive
X Factor?
TIME
One Thing in common
ADDICTIVE GAMES
• Spend too much TIME
• Lose track of TIME
•WAITING for items to ship
• Practice to improve TIME
• Wish you had more TIME
• Can't find TIME for real stuff
TIME $$$=
BARRY M. STAW
• Berkeley University
• Escalation of Commitments
• Post Decision Dissonance
ESCALATION OF COMMITMENTS
More Time Spent
Post Decision
Justification
Users justify the decision to wait, spend time, ...
ADDICTIVE GAMES
TIME COMMITMENTS
SHORT WAIT
HABITS FOR WAITING
• We are used to waiting
• Subconsciously apply habits
• Later on justify our decisions
APPOINTMENT
• We have tools
• Don't notice we apply them
• Commitments increase
HABITS FOR APPOINTMENT
TIME PRESSURE
• Improve by repetition
• Commit time for practice
• Success increases commitment
HABITS FOR PRESSURE
Focus on escalating time commitments
Get your users addicted
GOODS WITH TIME DIMENSION
PRACTICAL ADVICE
FUEL / ENERGY / LIFE
• Limited inventory
• Drains as user plays
• Replenish with time
BUILDINGS / PETS
• Natural process
• Takes time
• Increase time with levels
VEHICLES / WEAPONS
• Upgrades
• Have to be shipped / made
TRAINING
• Goods have new controls
• Requires user to train
• Endless practice
A
S D, ,
WHAT'S NEXT
• Add virtual goods with time dimension
• Create escalating time commitment
• Get your users seriously engaged
THANK YOU
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