How to Magnetise Your Online Marketing and Generate Leads
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Transcript of How to Magnetise Your Online Marketing and Generate Leads
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How to
Magnetise Your
Online Marketing
AND GENERATE LEADS
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Definition:A lead magnet is an offer (usually free) dedicated to giving your website visitor something relevant and of value in exchange for their contact information, usually their name and email address
What is a lead
magnet?
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A good lead magnet can
generate thousands of leads
per month in any business
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✓ Who are your customers?✓ What questions or problems do
your customers have?✓ How will your lead magnet
answer these questions or solve these problems?
✓ What lead magnet format would be the best way to provide answers or solutions to questions and problems?
✓ What are your competitors doing?
Before you
start
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Your lead magnet has to:
✓ Solve a real problem✓ Demonstrate your unique offer✓ Promise one ‘quick win’ ✓ Be super specific✓ Be quick and easy to digest✓ Be easy ideas or steps to
implement✓ Be of high value to the
customer✓ Be of low cost to you✓ Be instantly accessible
Key criteria
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Lead Magnets that Work
Checklist Cheat Sheet Toolkit
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Lead Magnets that Work
Template Swipe File Calendar
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Lead Magnets that Work
Plan/Planner Quiz Video Tutorial /
Webinar
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✓ A snappy, descriptive, eye-catching title
✓ Visually attractive✓ Provide real value to your
customers✓ Not comprehensive; it should
provide part of the answer✓ Cover one, key, topic✓ Have one, specific, call to action
The anatomy
of a great
lead magnet
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What’s Next?KATHY ENNISEmail: [email protected]
Any questions after this session:
facebook.com/LittlePiggyUK@kathyennis