How To Lose Followers and Alienate Fans- Not.
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WordWrite presents on developing content and how not to annoy your fans and followers at VisitPittsburgh's Tweet, Like + Be Social event.
Transcript of How To Lose Followers and Alienate Fans- Not.
Thinking Inside the Box:
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How To Lose Followers And Alienate Fans - Not!
WordWrite CommunicationsVisitPittsburgh | May 18, 2012
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Follow us! #[email protected]/[email protected]@[email protected]
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How old is Twitter?8 years old3 years old 6 years old
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How long have you used Twitter?1-2 years3-4 yearsSince day 1Whats Twitter?
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How do you use Facebook?I post on behalf of a brand or organizationI only use Facebook for personal purposes
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Developing contentSocial media should not be used as a bullhornA proper balance of self/brand promotion, industry news and actual engagement with fans and followers is neededYES, actual conversations!
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Key Takeaway 1/3 Rule#SM content should follow the 1/3 rule:1/3 self promotion 1/3 industry/local news 1/3 engagement with fans and followers #somepgh
Content is King; engagement is Queen. And, SHE rules the Land! #somepgh
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How to alienate your Twitter followers:
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How to engage your followers
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But how do I do all that AND my other responsibilities?Social media calendarsThemes for the monthPosts around holidays/ events/ seasonsWeekly featureScheduleHootsuite* (be careful with Facebook posts b/c share is removed)Most industry news and self promotional posts can be scheduled
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Key TakeawayUse social media calendars and scheduling tools to manage #SM time and balance content. #somepgh
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So how do I know if Im boring people?Content should vary across all networksDont link accountsDifferent network, different purpose. Change content accordinglyGauge interest occasionallyCreate a simple post that specifically asks for interactionTest, test, test!You wont know what your audience likes unless you try.
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Key TakeawayVary #SM messages across platforms #somepghListen Use photos/ video 80-90%Mix it up links, polls, video Never rely on just one form of postChange cover image and background frequently.Use call to actions in your posts. Active verbs!
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How would you word the post?
Its Groundhog Day, write a Facebook post to promote a Sheetz breakfast sandwich.
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How they did it
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How would you write it?
Mothers Day is approaching and you need to get people into your jeans store for a promotion. How would you craft your tweet?
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How they did it
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How would you post it?
You are Coca-Cola and you are looking for a fun way to engage your Facebook fans this afternoon, what do you post?
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How they did it
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A few words about WordWrite . . .A PR firm with the most valued public relations model in the world (StoryCraftingSM).Combined 131 years PR, journalism and marketing experience among staff.A small giant built on guerrilla strategies:Created our own secret sauce in StoryCraftingSMUse StoryCrafting to reposition us at the front end of the marketing value chainSmart application of complementary tools and processes (Hubspot)
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Our gift to youVisit www.wordwritepr.com/visitpittsburgh to download samples of our:Annual social media calendarSocial media overviewWeve Gone Social communication document
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Helpful #SM resources
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Thank you! Questions?Linked In:www.linkedin.com/companies/wordwrite-communicationsTwitter: @wordwriteprFacebook: www.facebook.com/wordwriteprOnline:www.wordwritepr.comwww.wordwritepr.com/[email protected]
*Linking accountsMessages should be tailored for the network and the audience of each network.If no responses to the post, people arent paying attention to you. Its time to change!***
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