How to Leverage Your Company’s - decision-wise.com W 450 S Springville, UT 84663 USA //...
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815 W 450 S Springville, UT 84663 USA // +1.801.515.6500 // decision-wise.com How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees George Blomgren Director of Culture Strategy The Good Jobs 231 East Buffalo St. Milwaukee WI, 53202 USA | +1.414.949.5627 // thegoodjobs.com Charles Rogel, MBA VP Products & Marketing DecisionWise
Transcript of How to Leverage Your Company’s - decision-wise.com W 450 S Springville, UT 84663 USA //...
815 W 450 S Springville, UT 84663 USA // +1.801.515.6500 // decision-wise.com
How to Leverage Your Company’s
Culture to Attract, Retain, and
Engage the Best Employees
George BlomgrenDirector of Culture Strategy
The Good Jobs
231 East Buffalo St. Milwaukee WI, 53202 USA | +1.414.949.5627 // thegoodjobs.com
Charles Rogel, MBAVP Products & Marketing
DecisionWise
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
2 About DecisionWise
Founded 1996
30 countries
70 languages
200+ clients
Employee Surveys | 360-degree Feedback | Coaching | Organization Change
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
3 About The Good Jobs
Founded 2013
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
4 The war for talent
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
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How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
6 Millennials are taking over
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
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Talent who
doesn’t apply or
return your
sourcing calls
Best
Hire
The hidden cost of bad employer branding
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
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How well would you rate your website and other web/social media channels in terms of communicating your culture?
Poor
OK
Good
Fantastic!
Poll Question
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
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How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
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How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
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How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
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How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
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How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
14 Other ways to showcase your culture
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
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Your Website
Review Sites
Job Boards
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
16 What is Employee Value Proposition?
The collection of benefits an employee receives from an organization in exchange for the employee’s work.
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
17 EVP Answers these Questions
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
18 Poll Question
Does your organization have an Employee Value Proposition?
1. No
2. Yes, but it is not formally rolled out.
3. Yes, we leverage it to attract, retain, and engage our workforce.
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
19 What is Employee Value Proposition?
Everyone has an Employee Value Proposition whether they choose to call it that or not.
0
10
20
30
40
50
60
70
80
90
100
Yes No
Does your organization have an
EVP?
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
20 Types of Benefits
EVP is a collection of formal and informal benefits offered by an employer in exchange for employment.
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
21 Formal Tangible
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
22 Formal Intangible
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
23 Informal Tangible
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
24 Informal Intangible
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
25 Creating an EVP Survey
Using the information gathered in focus groups, create a survey:
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
26 Segment the Employee Population
Why? Because different groups of the employee population will seek employment with an organization for different reasons.
DemographicsJob PositionLevelBenefits sought
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
27 How to Leverage Your EVP
Attraction
Identify candidates that fit the organization’s employee value proposition based on benefits they are seeking through employment.
Retention
Retain individuals who currently work in the organization by adding to the value proposition already offered.
Engagement
Understand benefits sought that go beyond contractual elements of the employee value proposition, which can serve as motivating and engaging factors.
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
28 EVP and Employment Brand
Once a collection of benefits is defined to define a brand, you must understand why the collection of benefits offered resonates at a deep level with employees. What are the underlying values that lead people to seek benefits offered?
Health Insurance
Benefit:
If you get sick, health insurance pays a portion of the health care cost
Value:
Security for my family
My employer values me as a person and values my health
Employer values helping people, employer views it as a fundamental service
How to Leverage Your Company’s Culture to Attract, Retain, and Engage the Best Employees
29 Describe the Corporate Brand in terms of EVP
