How to Launch Your Idea Online (and how not to!) - with the Esc tech team
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Transcript of How to Launch Your Idea Online (and how not to!) - with the Esc tech team
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HOW TO LAUNCH YOUR IDEA ONLINE(and how not to)
BY THEEscape the City Tech Team
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The Escape the City Tech Team
Dom JackmanCo founder
- Escape Management Consulting
- Non tech background (Geography – Durham)
- Four years product development
Chris BushellESC CTO
- Escaped Banking- Technical background - Comp
Sci Degree- 10 years corporate IT
experience
Stefan RitterFront-end Dev
- Escaped Austria- Self taught - Teacher of Design- Hates snowboarding
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What type of business are you building?
Tech - Enabled Tech
Software as a service
A Social networkShop
Community site
Advertising
Online market placeSubscription
Affiliate
or
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The steps online business should go through
TEST YOUR IDEA
LAUNCH YOUR IDEA
GETTING SERIOUS*
*Not all ‘online’ business have to get here
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TEST YOUR IDEA
LAUNCH YOUR IDEA
GETTING SERIOUS*
Tech - Enabled Tech
What type of business are you building?
Any non-technical person can build a very successful business
Find a technical co-founder!
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Start small but start
Launch page Mailing list
+
Buzz
+
Your first 1,000 fans!=
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
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Create a Minimal Viable Product
Big Lesson – DON’T RE INVENT THE WHEEL / CUSTOMISE
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
Examples of third party software you should take advantage of
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Get your hands dirty
Big Lesson – Learn to code (at least the basics)
Cheaper. Its getting easier. Fun. Set you up for next step.
Offline courses Online
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
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Taking it to the next level
Your idea passes these tests:
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
- Good traction: Lots of subscribers, success stories etc- Revenue: Small or know where its coming from
WARNING!!!
Things just got a bit more seriousFunding, Hiring developers, Confident product Vision, Office
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Hire the best Developers you can afford
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
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Co-locate your team
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
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Keep it simple
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
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Prioritise features ruthlessly
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
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Release little and often
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
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Don’t be afraid to throw things away
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
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Build quality in
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
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USE THE RIGHT METRICS TO GUIDE YOU!
TEST YOUR IDEA LAUNCH YOUR IDEA GETTING SERIOUS
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QUESTIONS?