How to Launch an Infopreneur Business from Scratch in 6 Steps
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Transcript of How to Launch an Infopreneur Business from Scratch in 6 Steps
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BAILEY RICHERT
with
Business Coach for Beginning +Budding Infopreneurs
baileyrichert.com
HOW TO LAUNCH AN
INFOPRENEUR BUSINESS
FROM SCRATCH IN 6 STEPS
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QUESTION:
LOVE IT OBSESSED WITH IT STUDY IT
SPEND YOUR FREE TIME DOING IT
LEARNED ALL ABOUT IT
TALK ABOUT IT
SHARE IT
KNOW HOW TO DO BETTER THAN FRIENDS
IS THERE SOMETHING IN
LIFE YOU'RE CRAZY
PASSIONATE ABOUT?
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LIKE:
OR ANYTHING ELSE!
Social Media Car Repair
Dating after Divorce
Water Color PaintingTravel Playing the Guitar
iPhone App Coding Web DesignHome Improvement
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QUESTION:
WHY AREN'TYOU DOING
THAT FULL-TIME?
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ANSWER:
YOU DON'TKNOW HOW TO
MONETIZE IT.
That's where I come in...
You aren't sure how to make moneydoing what you know + love.
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BAILEY RICHERT
BUSINESS COACH FORBEGINNING + BUDDING
INFOPRENEURS
HELP INDIVIDUALS LAUNCHPROFITABLE ONLINE ENTERPRISESAS “INFOPRENEURS”: RESPECTED
EXPERTS IN THEIR FIELDSCREATING VALUE AND PROFIT BYSHARING THEIR PASSIONS WITH
OTHERS IN A MANNER THATSUPPORTS THEIR IDEAL
LIFESTYLES
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UNTIL 2013, I WAS IN THE "RAT RACE"
HS VALEDICTORIAN BS + ME COLLEGE GRAD 9-5 CONSULTANT
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AFTER A FEW YEARS LIVING THECUBICLE LIFE, I KNEW I HAD TO GET OUT.
I HAD SO MUCHMORE TO OFFER
THIS WORLD.If I was going to achieve my dreams, goals andfind fulfillment in life, I had to find a different
strategy for earning income.
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I DECIDED TOMAKE A CHANGE.
I enrolled at MIT tostudy entrepreneurship
with one goal:
START A BUSINESS THATWOULD ALLOW ME TO
MAKE MONEY +LIVE LIFE
ON MY TERMS
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MY FIRST INFOPRENEUR BUSINESS:HOW TO TRAVEL INTERNATIONALLY
PUBLISHING EBOOKS TEACHING COURSES
SPEAKING
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MY DREAMS STARTEDCOMING TRUE
- Security of self-employment- Got out of my cubicle- Regained control of my time- Financial concerns are gone
- Making a difference in others' lives
- Engaged in my passions- Having fun!
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PEOPLE STARTED TO NOTICE:
- How do you support this lifestyle of freedom?
- How do you self-publish a book?
- How do you teach an online course?
- How do you make money online?
- How do you leverage your passion to start
a business?
- How did you escape the 9-to-5?
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THE ANSWER:
INFOPRENEURSHIP
THIS IS HOW YOU PROFIT FROM YOUR PASSION.
Creation, marketing and sale of products
(mostly digital) that share one’s life
experience or knowledge for the purpose
of creating profit and educating or
influencing an audience
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WHY I LOVE IT:
QUESTIONS? LET ME ANSWER THEM...
- Run your business entirely from your laptop.
- Work where + when you want.
- Earn as much (or as little) as you want.
- Work at something you love doing.
- Make a real difference in people's lives.
- Meet incredible people in your industry.
- Have a lot of fun!
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A FEW MISCONCEPTIONS:
HOW DO INFOPRENEURS MAKE MONEY?
- You don't have to travel full-time with your freedom
lifestyle like you see digital nomads doing.
- You can run your infopreneur business
part-time to earn side income.
- You don't have to be the world's foremost expert
in your field!
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8 MAJOR REVENUE STREAMS:
- Books
- Online Courses
- Coaching
- Events
- Membership Websites
- Selling Website Ad Space
- Brand Sponsorships
- Affiliate Marketing
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Let's take a look...
My Proven 6-Step Process for Profitingfrom What You Know + Love
HOW TO LAUNCH AN
INFOPRENEUR BUSINESS
FROM SCRATCH IN 6 STEPS
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Identify a specific subset of
people that share a common
problem (and may share other
common demographics) that
you will sell your product to.
STEP 1: CHOOSE A NICHE
A niche is not the same as an industry!
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Clearly articulate what the
singular skill you want to teach
your target audience is.
STEP 2: DEFINE
YOUR MESSAGE
Confused potential customers don't buy!
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Gather the aspects of your own
personality which cater to the
tastes of your target audience, and
present yourself consistently
through every interaction.
STEP 3: CRAFT YOUR BRAND
Create a business persona they can trust!
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Earn your audience's trust, and
establish your authority in your
field by posting free content on a
blog, podcast or video channel.
STEP 4: BUILD A PLATFORM
Don't make customers guess what is'behind the curtain'!
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Evaluate which profitable assets fit your
ideal lifestyle and interests, and provide as
much value as possible.
STEP 5: CREATE
REVENUE STREAMS
Make it easy for customers tosay yes to your asking price!
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Use online systems that
attract clients and convert
leads to sales automatically.
STEP 6: DEVELOP A
SALES FUNNEL
Work smarter,not harder!
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QUESTION:
ARE YOU READY?
You need a road map...
- To Take Back Control of Your Time?
- To Earn Income Doing What You Love?- To Influence the Lives of Others?
TO BECOME AN INFOPRENEUR?
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INTRODUCING
The Online Course for Beginning +
Budding Infopreneurs
Infopreneur InstituteLet me walk you through, step-by-step, the
process of launching a profitable infopreneur
business from scratch.
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WHAT IS
InfopreneurInstitute.com
- Self-Paced Online Video Course
- Deep-Dive into my 6-Step Process
- For Brand New Infopreneurs
No previous experience of
infopreneurship assumed!
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WHAT YOU RECEIVE IN
InfopreneurInstitute.com
- 13+ Hours of Video Lessons
- 24/7 Lifetime Access
- Future Content Updates Included Free
But that's not all...
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WITH ENROLLMENT YOUWILL ALSO RECEIVE:
Over $4,480
in Bonuses!
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InfopreneurInstitute.com
BONUS #1
Interviews,
Lessons +
Freebies
from 11 Expert
Infopreneurs
($3,000 Value)
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InfopreneurInstitute.com
BONUS #2
1 Hour Strategy Call with
Instructor Bailey Richert($1,000 Value)
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You have the passion to turn your life experience into a
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