How to Launch a Successful Ecommerce Business in 2017

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Transcript of How to Launch a Successful Ecommerce Business in 2017

Page 1: How to Launch a Successful Ecommerce Business in 2017

PRESENTATION:ROBFORTNEYJR

THE3WAYSTOMAKEMONEYFORONLINEENTREPRENEURS

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THEREARE3AMAZONPLATFORMS

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MakeMoneyWithTheAmazonAffiliateProgram

Amazonwillpayyoubetween4%and15%ofsaleswhensomeonerefersacustomertotheAmazonwebsiteandsomeonebuyssomething.Yougetpaidforanythingtheybuyinthenext24hours.

Youcangetstartedwithminimalinvestment–under$10

Youcanaccessover100,000booktitlesand40,000productsinhundredsofsubcategories.

Youcansellthousandsofproductsyet- Youhavenoinventory. Youtakenophotos.

Thereisnothingtoshipand…Amazontakesalltheriskandcollectsthemoneyforyou.

Youhavetodosomework–butonceit’sdone,youliterallymakemoneywhileyousleep.

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MakeMoneyWithTheAmazonAffiliateProgram

TheAmazonAffiliateprogramisagoodchoicefornewentrepreneurs.1. AmazonisatrustedBrand – AccordingtoNielsonResearch,Amazonisthemosttrusted

brandandthenumberonemostpopularshoppingdestinationontheweb.BuyersknowAmazon–andtrustit.

2. PeopleBuyMorethanOneItem – thegreatthingaboutAmazonisthatyoudon’tjustearnacommissionontheproductthatyousendpeopleto,butanythingthattheybuyoncethey’reatAmazon.

3. EasySetup – TherearemoreandmoreWordPresspluginsandthirdpartytoolsandwebsitebuildersthathaveAmazonAffiliateintegrationbuiltintothem.YoucanevenputAmazonlinksinyourTwitterandFacebookposts.

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MakeMoneyWithTheAmazonAffiliateProgram

4. ChoiceofPayment – Amazonpaystheiraffiliatesinanumberofways.YoucanelecttoreceiveanAmazongiftcard,checkinthemailordirectdeposittoyourbankaccount.

5. Commissions – Amazonusesaslidingscaleofcommissionsthatstartat4%andgoashighas15%. (Selljust4itemspermonthandyourcommissionjumpsto6%). Theyhaveavolumeformulasothemoreitemsyousellpermonth,thehigheryourcommission.

6. SmallPaymentsAddUp – Seeaboveanddosomemath.

7. Holidaysarehugemoneymakers – It'snotjustChristmas. IalwaysseeabigjumpinsalesonotherholidayssuchasValentine'sDay,Mother'sandFather'sDay,Halloweenandsoon.

8. HugeArrayofProducts -- Thisisagreatthingifyou’renicheisnarroworquiteobscureasmanynichemarketersfinditdifficulttofindaffiliateprogramstomatchtheirnichefocus. Evenifyournicheissonarrowyoucan’tfindproducts,atleasttherearebooksaboutit.

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MakeMoneyWithTheAmazonAffiliateProgram

9. Amazonnowsellsstreamingmovies –Amazonrecentlyenteredthemarketofstreamingvideodownloads–theywillshortlybeginsellingmoviesincompetitionwithNetflix. Thiscanaddawholenewrevenuestream.

10. Amazongivesgreatsupport – Unlikeotheronlineshoppingandauctionsites,Amazonlovestheirsellersandassociatesandgivesthemgreatsupport.Stuckwithaproblem?Amazonwillcallyouonthephoneandtalktoyouinlessthan5minutesafterrequestingacall.

ButhowmuchmoneycanImakeIfyouspeakwithexperiencedAmazonaffiliatestheywilltellyouthattheaverageisprobablysomewherearound$300to$500month,soifyourgoalistomake$1000amonthormore,youwillprobablyneedseveralsites.

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ThereAreAmazingToolsToHelpYouBuildAnAffiliateSite

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Thesesoftwaretoolswillhelpyoulaunchasitein1day!

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MakeMoneyWithAmazonKindleBooks

Kindle Direct Publishing is Amazon.com's e-book publishing unit launched in 2007, concurrently with the first Amazon Kindle device. Amazon launched Kindle Direct Publishing (KDP) to be used by authors and publishers to independently publish their books directly to Kindle and Kindle Apps worldwide.

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MakeMoneyWithAmazonKindleBooks

Finding The RIght Niche Is Everything

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MakeMoneyWithAmazonKindleBooks

1. Top books (5-6) have a best seller rank of 100,000 or less

2. Those books must be selling at 2.99 or 3.99

3. Those books have been selling for at least 3 months

4. Majority of the books have 100 reviews or less

5. Not too many free books on page 1

6. 1,500 or fewer results for Kindle Store

7. Can I add value to this market?

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MakeMoneyWithAmazonKindleBooks

1. The book genuinely completely sucks and they get bad reviews that tank the sales

2. The book is filled with grammatical errors and spelling mistakes (another source of bad reviews)

3. The cover looks like they opened MS paint and clicked around with the paint brush tool while

blindfolded – pay for something sharp

4. The marketing behind the book is non existent – you’ve gotta have some traffic source that you send

at the book if you want sales

5. The topic or niche of the book is terrible – seriously the history of hacky sack?*

I believe most authors are terrible at marketing which is the primary reason why they fail though.

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MakeMoneyWithAmazonKindleBooks

TheMathematicsofCreatingaKindleBookLet’sstartbytalkingaboutthetotalinvestmentforpublishingonAmazon.

Here’showitbreaksdown:

$150to$300toawritertocollect,format,andeditthecontent.

$22toadesignertocreateaflateCoverimage.

8hoursofpersonaltimetochangeafewlinks;doafinaledit,andformattheKindlebook.

Sooverallthat’saday’sworkandapproximately$300foraKindlebook. That’sasmallinvestmentconsideringthisbookhasthepotentialtogenerateincomeformanyyears. Prettyawesome,right?

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MakeMoneyWithAmazonKindleBooks

So how do you sell a lot of books?

One of the best strategies to sell books is to build a platform around your target audience.

1. Create and scale a website about a specific topic – use this website to promote your book

2. Build a Facebook page and pay for likes to build your own traffic source – use this promote your book

3. Build an email list based on the traffic you get to your website, Facebook page etc

4. Price your book low for launch to drive extra sales and then increase the price (scarcity works)

5. Offer a bonus for book buyers (i.e. companion video course, software etc).

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MakeMoneyWithAmazonKindleBooks

Sowhattoolscanbeused?

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MakeMoneyWithAmazonKindleBooks

What Can KDP Rocket Do For You?

FIND PROFITABLE BOOK IDEAS FAST

GET MORE READERS TO YOUR BOOK IN AMAZON

INCREASE YOUR KINDLE RANKINGS

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MakeMoneyWithOnlineArbitrage

Arbitrageisoneofthemostbasicwaystomakemoneyonline.Everynewbiecanstartmakingmoneythiswaywithoutanyneedforabigbudgetrightfromthebeginning.Thisisamethodyoucanstartsmallandexpandalongthewayasyouareincreasingyourprofit.

Arbitrageispossiblewhenoneofthesethreeconditionsismet:1. Thesameitemdoesnottradeatthesamepriceonallmarkets,

2. Twoitemswiththesamevaluedoesnottradeatthesameprice,

3. Anitemwithaknownpriceinthefuturedoesnottradeatitsfuturepricetoday.

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MakeMoneyWithOnlineArbitrage

Thetrickhereistoputtheitemonauctionbeforeyouevenbuyityourself.Justputitonauctionwiththereservepriceofyourchoice,andoncesomeonepurchasesit,youcanorderthecamerafromtheothersite.Thereyouhavetwopossibilities,youcaneithergetitshippedtoyourpersonaladdress,thenre-mailittotheend-user;(whichwillnotapplytoushere)oryoucansettheshippingaddressinAmazontotheactualbuyersaddressoneBay.

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MakeMoneyWithOnlineArbitrage

Theothermethodistomakeapurchasefromanonlinestore,checkthepricingonAmazon,andthendeterminethemargins.Ifpricedifferenceisgoodthenyoucanpurchasethatproduct,senditintoAmazonandlistitunderthecurrentlisting.AsyouarenowFBAatsomepointyouwillwinthebuyboxandmakethesaleandpockettheprofit

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AMAZONFBAPRIVATELABEL

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AMAZONFBAPRIVATELABEL

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WHATNEXT?DEEPERLOOKINTOEACHOFTHESE

➢Besttrainingavailable

➢Toolsrequiredforeachofthemethods

➢Recommendedcourses

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Q&AONSOURCINGAGENTS

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AnAmazonandPayoneerUser

• AnAmazonAssociateforoveradecade• AKindlepublishersince2012• APayoneerusersince2012

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GettingYourMoneyinSouth-EastAsia

• Amazonoffershugeopportunities• Butdirectdepositverylimited• Payoneerprovidesthesolution

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MakingCross-BorderPaymentsEasy

• VirtualUSbankaccount• Directpartnershipswith2000partners• PayoneerMasterCard

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IusePayoneerbecauseit’s:

• Quick:Fundsavailableinstantly• Easy:Moneyloadedautomatically• Lowcost:thecheapestoptionforme• Flexible:ATM,bankaccount,in-store

payments• Safe:3millioncustomers,150currencies

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AGlobalPaymentsSolution

“Thequickest,easiestandcheapestwaytogetpaidinSouth-EastAsia.”

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A LITTLE ABOUT PAYONEER

Maya WilliamsCommunity Manager – S.E Asia

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PAYONEER OVERVIEW

200+COUNTRIES

THOUSANDSOF TRUSTED

BRANDSWORLDWIDE

24/7CUSTOMER SUPPORT

4 MILLIONUSERS ACROSS

THE GLOBE

150+ CURRENCIES

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WHY PAYONEER?

Quick Access to earnings

within minutes

One Stop Shop A complete solution

for your international payment needs

Flexible Multiple options to receive & withdraw

funds

A Trusted Global Brand

Used by thousands of companies and millions

of professionals around the world

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PAY AND GET PAID WITH EASE

Transfer funds from Payoneer to your bank account

Connect with marketplaces, platforms,

networks and sites integrted with Payoneer

ACCESS FUNDSGET PAID

Withdraw funds at ATMs worldwide

Access local accounts in multiple currencies - as if you had a local bank

account

Spend funds online and in stores

Bill your suppliers, contractors etc. and offer

several ways to pay online

Pay any Payoneer customer, anywhere in thw rold - for FREE

Accept payments from any Payoneer customer, anywhere in the world -

for FREE

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ACCESSING YOUR PAYMENTS

Instant access to your Payoneer account Make purchases online and in stores Withdraw cash at millions of ATMs worldwide

PAYONEER PREPAID

MASTERCARD®

WITHDRAWAL TO YOUR

LOCAL BANK

Receive funds in your local currency Easily withdraw large amounts Manage all your funds in one place

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3 WAYS PAYONEER CAN HELP YOUR BUSINESS GROW

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BOOST YOUR BUSINESS WITH EFFECTIVE TOOLS

Global Payment Service Get paid in USD, EUR, GBP,

JPY, CN - as if you had your

own local bank account!

Billing Service bill & get paid by your

direct clients

Make a Paymentpay your contractors

easily and for free!

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GLOBAL PAYMENT SERVICE

Global Collection Accounts in Multiple Currencies Work with companies in the US, Europe, Great Britain, China and Japan Work with a wide range of companies, whether or not they are integrated

with Payoneer Reduce the time to receive funds Cost efficient for both the senders and receivers

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MAKE A PAYMENT

It’s Free: Even if you’re making an international payment.It’s Simple: You can pay just about anyone, simply by entering their email addressIt’s Available 24/7: You can make a payment any time you wantIt’s Fast: With Payoneer, payments can be sent and received in a couple of hours

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BILLING SERVICE

Send payment requests in advance & receive in various currencies

Schedule reminders to avoid being paid late

Manage & Track your payment requests all in one place

API Integrate Payoneer with your Accounting / Invoicing / Time Tracking systems

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*Once you receive $100 in payment(s), you will be rewarded with $50.

Sign Up & Get $50*

DON’T HAVE APAYONEER ACCOUNT?

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STAY IN TOUCH

Payoneer Payoneer

Payoneer blog.payoneer.com

Payoneer

MyPayoneer

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CHECK OUR SITE TO FIND AN EVENT NEAR YOU

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TIME FOR YOUR QUESTIONS

?

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THANK YOU