How to Launch a Successful Ecommerce Business in 2017
Click here to load reader
Transcript of How to Launch a Successful Ecommerce Business in 2017
PRESENTATION:ROBFORTNEYJR
THE3WAYSTOMAKEMONEYFORONLINEENTREPRENEURS
THEREARE3AMAZONPLATFORMS
MakeMoneyWithTheAmazonAffiliateProgram
Amazonwillpayyoubetween4%and15%ofsaleswhensomeonerefersacustomertotheAmazonwebsiteandsomeonebuyssomething.Yougetpaidforanythingtheybuyinthenext24hours.
Youcangetstartedwithminimalinvestment–under$10
Youcanaccessover100,000booktitlesand40,000productsinhundredsofsubcategories.
Youcansellthousandsofproductsyet- Youhavenoinventory. Youtakenophotos.
Thereisnothingtoshipand…Amazontakesalltheriskandcollectsthemoneyforyou.
Youhavetodosomework–butonceit’sdone,youliterallymakemoneywhileyousleep.
MakeMoneyWithTheAmazonAffiliateProgram
TheAmazonAffiliateprogramisagoodchoicefornewentrepreneurs.1. AmazonisatrustedBrand – AccordingtoNielsonResearch,Amazonisthemosttrusted
brandandthenumberonemostpopularshoppingdestinationontheweb.BuyersknowAmazon–andtrustit.
2. PeopleBuyMorethanOneItem – thegreatthingaboutAmazonisthatyoudon’tjustearnacommissionontheproductthatyousendpeopleto,butanythingthattheybuyoncethey’reatAmazon.
3. EasySetup – TherearemoreandmoreWordPresspluginsandthirdpartytoolsandwebsitebuildersthathaveAmazonAffiliateintegrationbuiltintothem.YoucanevenputAmazonlinksinyourTwitterandFacebookposts.
MakeMoneyWithTheAmazonAffiliateProgram
4. ChoiceofPayment – Amazonpaystheiraffiliatesinanumberofways.YoucanelecttoreceiveanAmazongiftcard,checkinthemailordirectdeposittoyourbankaccount.
5. Commissions – Amazonusesaslidingscaleofcommissionsthatstartat4%andgoashighas15%. (Selljust4itemspermonthandyourcommissionjumpsto6%). Theyhaveavolumeformulasothemoreitemsyousellpermonth,thehigheryourcommission.
6. SmallPaymentsAddUp – Seeaboveanddosomemath.
7. Holidaysarehugemoneymakers – It'snotjustChristmas. IalwaysseeabigjumpinsalesonotherholidayssuchasValentine'sDay,Mother'sandFather'sDay,Halloweenandsoon.
8. HugeArrayofProducts -- Thisisagreatthingifyou’renicheisnarroworquiteobscureasmanynichemarketersfinditdifficulttofindaffiliateprogramstomatchtheirnichefocus. Evenifyournicheissonarrowyoucan’tfindproducts,atleasttherearebooksaboutit.
MakeMoneyWithTheAmazonAffiliateProgram
9. Amazonnowsellsstreamingmovies –Amazonrecentlyenteredthemarketofstreamingvideodownloads–theywillshortlybeginsellingmoviesincompetitionwithNetflix. Thiscanaddawholenewrevenuestream.
10. Amazongivesgreatsupport – Unlikeotheronlineshoppingandauctionsites,Amazonlovestheirsellersandassociatesandgivesthemgreatsupport.Stuckwithaproblem?Amazonwillcallyouonthephoneandtalktoyouinlessthan5minutesafterrequestingacall.
ButhowmuchmoneycanImakeIfyouspeakwithexperiencedAmazonaffiliatestheywilltellyouthattheaverageisprobablysomewherearound$300to$500month,soifyourgoalistomake$1000amonthormore,youwillprobablyneedseveralsites.
ThereAreAmazingToolsToHelpYouBuildAnAffiliateSite
Thesesoftwaretoolswillhelpyoulaunchasitein1day!
MakeMoneyWithAmazonKindleBooks
Kindle Direct Publishing is Amazon.com's e-book publishing unit launched in 2007, concurrently with the first Amazon Kindle device. Amazon launched Kindle Direct Publishing (KDP) to be used by authors and publishers to independently publish their books directly to Kindle and Kindle Apps worldwide.
MakeMoneyWithAmazonKindleBooks
Finding The RIght Niche Is Everything
MakeMoneyWithAmazonKindleBooks
1. Top books (5-6) have a best seller rank of 100,000 or less
2. Those books must be selling at 2.99 or 3.99
3. Those books have been selling for at least 3 months
4. Majority of the books have 100 reviews or less
5. Not too many free books on page 1
6. 1,500 or fewer results for Kindle Store
7. Can I add value to this market?
MakeMoneyWithAmazonKindleBooks
1. The book genuinely completely sucks and they get bad reviews that tank the sales
2. The book is filled with grammatical errors and spelling mistakes (another source of bad reviews)
3. The cover looks like they opened MS paint and clicked around with the paint brush tool while
blindfolded – pay for something sharp
4. The marketing behind the book is non existent – you’ve gotta have some traffic source that you send
at the book if you want sales
5. The topic or niche of the book is terrible – seriously the history of hacky sack?*
I believe most authors are terrible at marketing which is the primary reason why they fail though.
MakeMoneyWithAmazonKindleBooks
TheMathematicsofCreatingaKindleBookLet’sstartbytalkingaboutthetotalinvestmentforpublishingonAmazon.
Here’showitbreaksdown:
$150to$300toawritertocollect,format,andeditthecontent.
$22toadesignertocreateaflateCoverimage.
8hoursofpersonaltimetochangeafewlinks;doafinaledit,andformattheKindlebook.
Sooverallthat’saday’sworkandapproximately$300foraKindlebook. That’sasmallinvestmentconsideringthisbookhasthepotentialtogenerateincomeformanyyears. Prettyawesome,right?
MakeMoneyWithAmazonKindleBooks
So how do you sell a lot of books?
One of the best strategies to sell books is to build a platform around your target audience.
1. Create and scale a website about a specific topic – use this website to promote your book
2. Build a Facebook page and pay for likes to build your own traffic source – use this promote your book
3. Build an email list based on the traffic you get to your website, Facebook page etc
4. Price your book low for launch to drive extra sales and then increase the price (scarcity works)
5. Offer a bonus for book buyers (i.e. companion video course, software etc).
MakeMoneyWithAmazonKindleBooks
Sowhattoolscanbeused?
MakeMoneyWithAmazonKindleBooks
What Can KDP Rocket Do For You?
FIND PROFITABLE BOOK IDEAS FAST
GET MORE READERS TO YOUR BOOK IN AMAZON
INCREASE YOUR KINDLE RANKINGS
MakeMoneyWithOnlineArbitrage
Arbitrageisoneofthemostbasicwaystomakemoneyonline.Everynewbiecanstartmakingmoneythiswaywithoutanyneedforabigbudgetrightfromthebeginning.Thisisamethodyoucanstartsmallandexpandalongthewayasyouareincreasingyourprofit.
Arbitrageispossiblewhenoneofthesethreeconditionsismet:1. Thesameitemdoesnottradeatthesamepriceonallmarkets,
2. Twoitemswiththesamevaluedoesnottradeatthesameprice,
3. Anitemwithaknownpriceinthefuturedoesnottradeatitsfuturepricetoday.
MakeMoneyWithOnlineArbitrage
Thetrickhereistoputtheitemonauctionbeforeyouevenbuyityourself.Justputitonauctionwiththereservepriceofyourchoice,andoncesomeonepurchasesit,youcanorderthecamerafromtheothersite.Thereyouhavetwopossibilities,youcaneithergetitshippedtoyourpersonaladdress,thenre-mailittotheend-user;(whichwillnotapplytoushere)oryoucansettheshippingaddressinAmazontotheactualbuyersaddressoneBay.
MakeMoneyWithOnlineArbitrage
Theothermethodistomakeapurchasefromanonlinestore,checkthepricingonAmazon,andthendeterminethemargins.Ifpricedifferenceisgoodthenyoucanpurchasethatproduct,senditintoAmazonandlistitunderthecurrentlisting.AsyouarenowFBAatsomepointyouwillwinthebuyboxandmakethesaleandpockettheprofit
AMAZONFBAPRIVATELABEL
AMAZONFBAPRIVATELABEL
WHATNEXT?DEEPERLOOKINTOEACHOFTHESE
➢Besttrainingavailable
➢Toolsrequiredforeachofthemethods
➢Recommendedcourses
Q&AONSOURCINGAGENTS
AnAmazonandPayoneerUser
• AnAmazonAssociateforoveradecade• AKindlepublishersince2012• APayoneerusersince2012
GettingYourMoneyinSouth-EastAsia
• Amazonoffershugeopportunities• Butdirectdepositverylimited• Payoneerprovidesthesolution
MakingCross-BorderPaymentsEasy
• VirtualUSbankaccount• Directpartnershipswith2000partners• PayoneerMasterCard
IusePayoneerbecauseit’s:
• Quick:Fundsavailableinstantly• Easy:Moneyloadedautomatically• Lowcost:thecheapestoptionforme• Flexible:ATM,bankaccount,in-store
payments• Safe:3millioncustomers,150currencies
AGlobalPaymentsSolution
“Thequickest,easiestandcheapestwaytogetpaidinSouth-EastAsia.”
A LITTLE ABOUT PAYONEER
Maya WilliamsCommunity Manager – S.E Asia
PAYONEER OVERVIEW
200+COUNTRIES
THOUSANDSOF TRUSTED
BRANDSWORLDWIDE
24/7CUSTOMER SUPPORT
4 MILLIONUSERS ACROSS
THE GLOBE
150+ CURRENCIES
WHY PAYONEER?
Quick Access to earnings
within minutes
One Stop Shop A complete solution
for your international payment needs
Flexible Multiple options to receive & withdraw
funds
A Trusted Global Brand
Used by thousands of companies and millions
of professionals around the world
PAY AND GET PAID WITH EASE
Transfer funds from Payoneer to your bank account
Connect with marketplaces, platforms,
networks and sites integrted with Payoneer
ACCESS FUNDSGET PAID
Withdraw funds at ATMs worldwide
Access local accounts in multiple currencies - as if you had a local bank
account
Spend funds online and in stores
Bill your suppliers, contractors etc. and offer
several ways to pay online
Pay any Payoneer customer, anywhere in thw rold - for FREE
Accept payments from any Payoneer customer, anywhere in the world -
for FREE
ACCESSING YOUR PAYMENTS
Instant access to your Payoneer account Make purchases online and in stores Withdraw cash at millions of ATMs worldwide
PAYONEER PREPAID
MASTERCARD®
WITHDRAWAL TO YOUR
LOCAL BANK
Receive funds in your local currency Easily withdraw large amounts Manage all your funds in one place
3 WAYS PAYONEER CAN HELP YOUR BUSINESS GROW
BOOST YOUR BUSINESS WITH EFFECTIVE TOOLS
Global Payment Service Get paid in USD, EUR, GBP,
JPY, CN - as if you had your
own local bank account!
Billing Service bill & get paid by your
direct clients
Make a Paymentpay your contractors
easily and for free!
GLOBAL PAYMENT SERVICE
Global Collection Accounts in Multiple Currencies Work with companies in the US, Europe, Great Britain, China and Japan Work with a wide range of companies, whether or not they are integrated
with Payoneer Reduce the time to receive funds Cost efficient for both the senders and receivers
MAKE A PAYMENT
It’s Free: Even if you’re making an international payment.It’s Simple: You can pay just about anyone, simply by entering their email addressIt’s Available 24/7: You can make a payment any time you wantIt’s Fast: With Payoneer, payments can be sent and received in a couple of hours
BILLING SERVICE
Send payment requests in advance & receive in various currencies
Schedule reminders to avoid being paid late
Manage & Track your payment requests all in one place
API Integrate Payoneer with your Accounting / Invoicing / Time Tracking systems
*Once you receive $100 in payment(s), you will be rewarded with $50.
Sign Up & Get $50*
DON’T HAVE APAYONEER ACCOUNT?
STAY IN TOUCH
Payoneer Payoneer
Payoneer blog.payoneer.com
Payoneer
MyPayoneer
CHECK OUR SITE TO FIND AN EVENT NEAR YOU
TIME FOR YOUR QUESTIONS
?
THANK YOU