How To: Know the differences in Social Media Sites
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Transcript of How To: Know the differences in Social Media Sites
HURDLE BUSTERS
HOW TO: Know What Social Media Sites to be on, & How to Use Those Sites
#StartupPhoenix
Create ContextName
Where are you from
What do you do / working on
How did you hear about Eureka/My talk
What is an audience
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one tribe or another. A group needs only two things to be a
tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
Peo
ple
Hel
ping
Peo
ple
-The people who watch, read, or listen to something-A group of ardent admirers or devotees
Social Media Overview
Peo
ple
Hel
ping
Peo
ple
● Every social site has a culture - understand, engage, innovate
● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-promotion○ Use the (5) Whys Rule for good content○ rewrite 3x
● Make sure profile matches business.Don’t be spammy - you wouldn’t do that offline
● Keep all data SAME FORMAT● PLAN & AUTOMATE {Calendar, Hootsuite}
Facebook - Back-Yard BBQ
● Largest SM site - still growing 15% year● 1.28 billion (1b mobile, 233 million Europe)
● 67% like (engagement) increase over 2012
● Female 53% Male users = 47%● Personal = Profile Business = Page● 16% of PAGE updates seen● Use links - builds trust when you provide good content
● Follow AnalyticsFacebook page that doesn’t suck: http://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht
Facebook- inside scoop● Allows MULTIPLE ways of advertising
○ Generally - best ROI online - highly targeted● Pictures get significantly better engagement● Thursday & Fridays 18% better● Avg time spent = 20 minutes● Public & Private groups (great for highly cultured industries)● Use calls to action (don’t HAVE to be cheesy)● PRIME for local / brick-morter businesses ● Contest / Campaign friendly - don’t break their rules
○ (Eureka Meetup on this coming soon!!!)Dive Deeper - Stats infographic: http://www.grosocial.com/graphics/facebook-numbers-help/
Stats: http://zephoria.com/social-media/top-15-valuable-facebook-statistics/
Twitter - Hallway Chat
● 140 character Mini Blog site {Short & Sweet}● 676 million users● 115 active monthly● EVEN those who don’t tweet (40%) log on ● Newsfeed is reverse chronological - Shows ALL {Real time}● Shows trends - HASHTAG!!!● allows grouping (ie Lists)● easily searchable (hashtags, topics, trends)
○ great for research & connecting
Twitter - inside scoop● Allows ads “Sponsored Stories” - use these to join in● Posts with pictures get best engagement● Use the photo to add information● Vital instant access/communication to tribe
*via hashtags and direct contact* builds trust & brand loyalty
● Best when used for: ○ Event Coverage & Discussion, ○ Following / Sharing quality content ○ Spying on competition (or getting ahead if competition
isn’t on twitter yet)
Instagram - friends photo album
● Photo (and caption) only profile site● Launch 2010● Acquired by Facebook 2012● 200+ million users -2013 {400m 2014}
● Mobile ONLY - means users have smartphones
● 20% log on daily● FULL newsfeed● Effective for Hashtags
http://www.searchenginejournal.com/business-instagram/106919/
Instagram - inside scoop● No external links● Testing ads
○ small amount of companies○ only showing in news feed
● Featuring aesthetic photos of customers WEARING / USING a product increased conversion by 9x factor
● Theme participation, Event Coverage, News Jacking, Authentic Moments
Dive Deeper - Great resource to help with Launching, tips, and trickshttp://analytics.totems.co/instagram-for-business/growing-instagram-account/
Pinterest - Cork board
● Photo stream with external links● Largest SM traffic driver on web
(2nd only on web next to google)● 70 million world-wide users
125% growth over 2012● 70% pinterest users BUY based on what they saw● 30% of all online purchases used pinterest before
making buying decision● DON’T USE IT TO SELL…
use it to create interest, and inspiration
Dive: Pinterest & Twitter pros/conshttp://www.searchenginejournal.com/pinterest-versus-twitter-business-use/106237/
G+ (Google Plus) - Yellow Page ad on Steroids
● Social Blogging / Profile Site● Google likes Google products● Google is the largest search engine - not leaving anytime soon
● Reads your info for Google Maps● Gives YOU more control● Get a google plus
Which Sites to be on?
Them All(First - Facebook & Google Plus)
Automate: Write Blog Post (1x a month at least)--Adjust & Adapt content--Schedule & Post on top 3 profiles (2-3x a week)--Others 1x a week
Extras:Follow: Hubspot (http://blog.hubspot.com/)
Social Media Examinar (http://www.socialmediaexaminer.com/)
Engaging posts: https://www.facebook.com/business/a/online-sales/page-post-tips
Automation: Hootsuite, Google calendar
TO DO:-Claim business name on each-Link into your G+-Develop general schedule-Write 1 blog post
What do you want to hear about? Write down or email me: Facebook, Twitter, Pinterest, Blogging, Wordpress, Instagram,
Graphics help, iPhone tips, OTHER CONTENT
TO DO cont...A) Join: Meetup.com/Eureka-Scottsdale
B) July Talks:
July 30: HURDLE BUSTERS: How to Create Relevant Social Media Content in 5 Hours a Month (Top Tools for Social Media)
August 6: How To: Create a Detailed Customer Profile, to Help Target Your Marketing
Aug 20: HURDLE BUSTERS: How To Run Social Media Campaigns, Follow the Law & the Rules
ConnectChelsea Dygert (G+)
252-717-9919
Find me: twitter / instagram
@cimforgiven
at Local coffee shop
#StartupPhoenix