How to kickstart a culture of non-stop innovation
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Transcript of How to kickstart a culture of non-stop innovation
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HOW TO KICKSTART A CULTURE OF NON-STOP
INNOVATION
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TOBIAS DAHLBERGWonder Agency Inc.
Brand & Innovation Strategist Founder & CEO
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Copyright © 2014 Wonder Group. wonderagency.com
We are a strategic design and agency specialising in branding and innovation.
www.wonderagency.com
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TODAY’S MENU
1. The need for non-stop innovation
2. What is culture?
3. How to change culture
4. The building blocks of innovation culture
5. Kickstarting culture / Group work
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Is this the end of the world as we know it?
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“The old industrial platform is collapsing”
MARTY NEUMEIER
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We’re at the dawn of the next industrial revolution.
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SAFE IS THE NEW RISKYRISKY IS THE NEW SAFE
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NO BUSINESS IS SAFE FROM DISRUPTION
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WE MUST LEARN HOW TO LIVE WITH UNPREDICTABILITY AND UNCERTAINTY.
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We need to go to where the future is.
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Next generation businesses are disruptive
and innovative.
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"It is not the strongest of the species that survives; nor the most intelligent that
survives. It is the one that is most adaptable to change."
CHARLES DARWIN
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THE FUTURE BELONGS TO THE OUTSTANDING.NOMA’S POP-UP RESTAURANT IN TOKYO HAD 60.000 PEOPLE QUEUING FOR A CHANCE TO SPEND 400 EUROS FOR A MENU.
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THE FUTURE BELONGS TO THE GAME CHANGERS.
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HOW DO YOU THRIVE IN THIS KIND OF WORLD?
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“LET’S FIX THE NUMBERS FIRST AND WORRY ABOUT CULTURE LATER”
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WE MUST FIRST UNDERSTAND THE NATURE AND POWER OF CULTURE.
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CULTURE EATS STRATEGY FOR
BREAKFAST
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STRATEGY IS ABOUT INTENTION. CULTURE IS ABOUT HABIT.
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CULTURE IS DRIVEN BY EMOTION
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CULTURE IS BELIEFS AND VALUES
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CULTURE RESIDES IN THE HEARTS AND MINDS OF PEOPLE.
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CULTURE IS COLLECTIVE GROUP BEHAVIOUR
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CULTURE EITHER DRIVES OR DRAINES PEOPLE’S ENERGY
AND MOTIVATION.
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CULTURE IS THE ENVIRONMENT IN WHICH YOUR BUSINESS THRIVES.
OR WHERE IT DIES.
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“CULTURE ISN’T JUST ONE ASPECT OF THE GAME, IT IS THE GAME”
Lou Gerstner - former turnaround CEO at IBM
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BUILDING A CULTURE OF NON-STOP INNOVATION
HOW TO FORM NEW EMPOWERING BEHAVIOURS AND HABITS
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START BY ADDRESSING TWO BIG QUESTIONS.
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1. WHAT IS THE ROLE OF
INNOVATION INSIDE YOUR COMPANY?
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“THE PURPOSE OF A BUSINESS IS TO
CREATE A CUSTOMER”
PETER DRUCKER
A BUSINESS IS ESSENTIALLY ABOUT CREATING VALUE FOR CUSTOMERS
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WHICH ONE WOULD YOU BUY?
INNOVATION IS ABOUT VALUE CREATION AND DIFFERENTIATION.
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EXPLORING
EXPLORING EXPLOITING
INNOVATION INVOLVES ENGAGING IN TWO TYPES OF MAIN ACTIVITIES.
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EXPLORING FOR NEW KNOWLEDGETHE INVENTION OF BUSINESS
REF: JAMES G. MARCH
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EXPLOITING EXISTING KNOWLEDGETHE ADMINISTRATION OF BUSINESS
REF: JAMES G. MARCH
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COMPANIES TYPICALLY START OUT AS GREAT EXPLORERS…
YEAR 1
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…BUT AS YEARS GO BY THEY GET STUCK EXPLOITING.
YEAR 10
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KODAK INVENTED THE DIGITAL CAMERA, BUT WENT BANKRUPT BECAUSE IT COULD NOT TRANSFORM ITSELF INTO A DIGITAL COMPANY.
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THE PAST DOES NOT EQUAL THE FUTUREBLOCKBUSTER WENT BUST.
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TO SUSTAIN GREATNESS YOU HAVE TO BE BALANCE THE TWO.
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2. HOW WILL YOU UNLEASH THE FULL POTENTIAL AND MOTIVATION OF PEOPLE?
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“MOTIVATION IS THE MOST SIGNIFICANT
PREDICTOR OF SUCCESS”
DR. ANDERS ERICSSON
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OLD IDEAS AND DOGMAS STILL PREVAIL.TAYLORISM AND SCIENTIFIC MANAGEMENT
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THE MECHANISTIC VIEW OF HUMANITY.ARE WE STILL COGS IN A MACHINE?
REF: KIM KORN & JOE PINE
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PEOPLE ARE NOT MACHINES, AND COMPANIES ARE NOT MECHANISMS!
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WE ARE BREATHING, LAUGHING, CRYING, LOVING, FEARING, CARING CREATURES DRIVEN BY EMOTION.
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WE ARE BREATHING, LAUGHING, CRYING, LOVING, FEARING, CARING CREATURES DRIVEN BY EMOTION.
A HUMAN PERSPECTIVE
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IMAGINE IF EVERYONE PUT THEIR HEART AND SOUL INTO THEIR WORK?
MOTIVATION IS THE GREATEST FORCE OF HUMAN PERFORMANCE.
REF: DR. ERICSSON
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EUDAIMONIA HUMAN FLOURISHING, THE JOYFUL FULFILLMENT OF
ONE’S POTENTIAL.
WHEN EUDAMONIA STOPS, PRODUCTIVITY STALLS.
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“You cannot predict the outcome of human development. All you
can do is like a farmer create the conditions under which it will
begin to flourish.”
SIR KEN ROBINSON
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YOUR JOB AS A MANAGER IS TO ENSURE THAT EVERYONE IS PLAYING TO THEIR CREATIVE POTENTIAL AND FEEL THAT
THEIR CONTRIBUTION IS VALUED.
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HOW TO KICKSTART A CULTURE OF NON-STOP INNOVATION
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THE FIVE BUILDNING BLOCKS OF INNOVATION CULTURE
PURPOSEOUR DRIVING FORCE
The big driver(s) that motivate us, beyond
making money.
PRINCIPLES CAPABILITIES SYSTEMS TOOLBOXOUR GUIDE
The fundamental beliefs, truths, rules and values
that form our code and our innovation climate.
OUR INNOVATION ARSENAL
The core competencies, abilities, capacity and skills that drive our innovation engine and
make us resourceful.
OUR MACHINE
Our main process, our roles, time management, reporting systems, reward systems etc. that provide organisation, scalability, learning
and efficiency.
OUR TOOLS AND METHODS
Our tools, methods and supporting resources for
creating our desired outcomes throughout the
different phases of innovation.
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PURPOSETHE DRIVING FORCE
The big WHY’s that motivate us,
beyond making money.
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Copyright © 2015 Wonder Group. wonderagency.comwonder-agency.com
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PRINCINPLESTHE GUIDE
The fundamental beliefs, truths,
rules and values that form our code and our innovation climate.
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Your principles should provide guidance,
inspiration, direction, belief, safety, protection and unity.
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“CULTURE WINS OVER PROCESS”.
“WORD TRAVELS, AND SO DOES TALENT. DELIVER A GREAT CULTURE FOR YOUR EMPLOYEES”.
“PERSONAL LIFE AND PROFESSIONAL LIFE IS MERGING. STANDARDS
FOR CULTURE ARE RISING.”
“WE LIVE IN A WORLD OF TRANSPARENCY”
“DON’T START A BUSINESS, START A CAUSE. CREATE A MOVEMENT.”
METHOD BELIEFS
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KEEP METHOD WEIRD.WHAT WOULD MACGYVER DO?
INNOVATE, DON’T IMITATE.COLLABORATE, COLLABORATE.
CARE LIKE CRAZY.
METHOD’S PRINCIPLES
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“HOW WILL YOU HELP KEEP METHOD WEIRD?”
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ZAPPOS OFFERS NEWLY HIRED PEOPLE 3000 DOLLARS TO QUIT
AFTER THE FIRST WEEK.
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THINK 10X (GOOGLE)
READY, FIRE, AIM! (SEVERAL)
SIMPLICITY IS THE ULTIMATE SOPHISTICATION (APPLE)
ONLY OUTSTANDING IS OUTSTANDING (WONDER)
OTHER EXAMPLES
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CAPABILITIESTHE INNOVATION ARSENAL
The core competencies, abilities, capacity and skills that drive our innovation engine
and make us resourceful.
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5 COMMON CAPABILTIES OF HIGHLY INNOVATIVE
COMPANIES
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AT BRIDGEWATER ALL MEETINGS ARE
RECORDED.IS THAT GOOD OR BAD?
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SYSTEMSTHE MACHINE
Our main process, our roles, time
management, reporting systems, reward systems etc. that provide organisation,
scalability, learning and efficiency.
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Copyright © 2015 Wonder Group. wonderagency.comREF: ROGER MARTIN, CHARLES SANDERS PEIRCE.
“WHAT IS” “WHAT COULD BE” “WHAT WORKS”
+ +KNOWING CREATING DOING
EXPLORING EXPLOITING
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KNOWING
SYNTHESIZINGApplying judgement, seeking
connections, patterns and making meaning.
EXPLORINGGathering information to gain
new understanding.
Making ideas real though prototyping and building.
IMAGININGEnvisioning new possibilities,
ideas and outcomes.
CREATING
EXPERIMENTINGVisualising and making ideas
understandable for learning and iteration.
SYSTEMIZINGDesigning value systems for
efficiency, agility and viability.
ENGAGINGBuilding excitement and
involving people.
DOING
SCALINGTesting for learnings,
momentum and buy-in.
MAKINGFRAMINGExpressing problems and
opportunities from different perspectives.
OUR DESIGN AND INNOVATION PROCESS
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TOOLBOXTHE TOOLS METHODS AND SUPPORT
Our tools, methods and supporting resources for creating our desired outcomes throughout the different
phases of innovation.
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THE FIVE BUILDNING BLOCKS OF INNOVATION CULTURE
PURPOSEOUR DRIVING FORCE
The big driver(s) that motivate us, beyond
making money.
PRINCIPLES CAPABILITIES SYSTEMS TOOLBOXOUR GUIDE
The fundamental beliefs, truths, rules and values
that form our code and our innovation climate.
OUR INNOVATION ARSENAL
The core competencies, abilities, capacity and skills that drive our innovation engine and
make us resourceful.
OUR MACHINE
Our main process, our roles, time management, reporting systems, reward systems etc. that provide organisation, scalability, learning
and efficiency.
OUR TOOLS AND METHODS
Our tools, methods and supporting resources for
creating our desired outcomes throughout the
different phases of innovation.
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“EVERYONE HAS A PLAN, UNTIL THEY GET PUNCHED IN THE FACE”.MIKE TYSON
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INNOVATORS ARE ULTIMATELY PEOPLE, NOT COMPANIES.
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THIS IS YOUR LIFE. HOW WILL YOU MAKE IT MATTER?
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