How to keep your ongoing campaign fresh | Behind the headlines: getting your charity’s story into...
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Transcript of How to keep your ongoing campaign fresh | Behind the headlines: getting your charity’s story into...
![Page 1: How to keep your ongoing campaign fresh | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb3bb1a28abe57d8b6deb/html5/thumbnails/1.jpg)
Revisiting a story
2016
Wouldn’t Shouldn’t Campaign
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Strategy
Wouldn’t Shouldn’t campaign
![Page 3: How to keep your ongoing campaign fresh | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb3bb1a28abe57d8b6deb/html5/thumbnails/3.jpg)
Strategy
Wouldn’t Shouldn’t campaign
![Page 4: How to keep your ongoing campaign fresh | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb3bb1a28abe57d8b6deb/html5/thumbnails/4.jpg)
Here’s one we prepared earlier
![Page 5: How to keep your ongoing campaign fresh | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb3bb1a28abe57d8b6deb/html5/thumbnails/5.jpg)
Here’s one we prepared earlier
![Page 6: How to keep your ongoing campaign fresh | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb3bb1a28abe57d8b6deb/html5/thumbnails/6.jpg)
So, what worked this time?
![Page 7: How to keep your ongoing campaign fresh | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb3bb1a28abe57d8b6deb/html5/thumbnails/7.jpg)
National coverage
Wouldn’t Shouldn’t PR
![Page 8: How to keep your ongoing campaign fresh | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb3bb1a28abe57d8b6deb/html5/thumbnails/8.jpg)
media hits during the campaign period (Sept-Oct)
Overview
Wouldn’t Shouldn’t PR
approximate reach of media hits
key messages in media hits (on average)
of coverage included a comment from a spokesperson
of 18-24 year olds reached approximately 2.8 times
![Page 9: How to keep your ongoing campaign fresh | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb3bb1a28abe57d8b6deb/html5/thumbnails/9.jpg)
Social media highlights
Wouldn’t Shouldn’t PR
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Unilad Feedback
790
13654
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Facebook Comments:
“And what about my fallen borthers who were stalked and
pradated by fat or ugly chicks when they are drunk? Are we
going to count those or shall we continue with this sharade?”
(spelling as is)
“If someone talks to me inappropriately
when it is clear I am not interested --
that's harassment. If someone rips my
top off like the person experienced in
the article -- that's harassment too.”
“Radical Feminism has unofficially buried the definition of sexual harassment
and is now dancing on its grave to the point where it's all the same song and
dance to people whenever someone brings this up”
![Page 12: How to keep your ongoing campaign fresh | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb3bb1a28abe57d8b6deb/html5/thumbnails/12.jpg)
PR
Lessons Learnt
![Page 13: How to keep your ongoing campaign fresh | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb3bb1a28abe57d8b6deb/html5/thumbnails/13.jpg)
![Page 14: How to keep your ongoing campaign fresh | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb3bb1a28abe57d8b6deb/html5/thumbnails/14.jpg)
![Page 15: How to keep your ongoing campaign fresh | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb3bb1a28abe57d8b6deb/html5/thumbnails/15.jpg)
![Page 16: How to keep your ongoing campaign fresh | Behind the headlines: getting your charity’s story into the news | Conference | 8 December 2016](https://reader031.fdocuments.us/reader031/viewer/2022030306/586fb3bb1a28abe57d8b6deb/html5/thumbnails/16.jpg)
Any Questions?
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Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
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8 December 2016
London
#charityPR
Behind the headlines:getting your charity’s
story into the news