Tourism - Lesson 2.

How to keep your buyers?
Answers:1. smile2. highlight3. information 4. open eyes

Situation: wine exhibition
Move to the good version!

Bad version

nobody comes to your stand

no experienced people visit you once per an hour

they never heard about you

you are tired and want to go home

Good version

your stand is full with wonderful people

they say amazing things about your business

they are updated about you

they are your buyers

Smile

Smile

Introduce yourself to each visitors

Be cheerful and welcoming

Make the consumer feel important

Find out what they are interested in before launching in to sell

Highlight

Highlight why your business is special

Focus on your unique selling points

Stand out from the crowd

Speak clearly and do not rush

Do not confuse them with too much information

If they are interested they will ring / email / check your brochure

Information

Ensure you have sufficient information

Have business card

Have brochure for the genuinely interested consumers

''Being on the mail-order list''

Open Eyes

Tailor your style and brand image

Network with other industry colleagues

Look around the show at competitors' products

Do you have questions?

Excellent!

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