How to Influence Politicians and Win Elections for Libraries
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Transcript of How to Influence Politicians and Win Elections for Libraries
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How to win elections and
influence politiciansPatrick “PC” Sweeney
@pcsweeneywww.pcsweeney.com
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Libraryland Ecosystem
Building voter support for libraries
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EveryLibrary’s Successes
Building voter support for libraries
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Why Talk in Terms of Voters
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First the Good News
Building voter support for libraries
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The Numbers Are Great!
Building voter support for libraries
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Civic Attitudes
● 94% of Parents say libraries are important for their children. 79% say “very important”. 2
● 58% of Americans have a library card. 3
● 62% of card holders have visited the library in the last year at least once.4
2. Pew, May 2013
3 and 4. Harris Interactive | ALA, January 2011
Building voter support for libraries
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Voter Attitudes
Nationwide, of all voters:
37% will Definitely vote yes for the library37% will Probably vote yes for the library
26% will Probably or Definitely vote no or may vote either way.
Building voter support for libraries
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Party Affiliation Doesn’t Matter
Building voter support for libraries
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Library Card Stats Don’t Matter
Building voter support for libraries
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Library Use Doesn’t Matter
Building voter support for libraries
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What Does Matter
Building voter support for libraries
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What do politicians respond to?
Building voter support for libraries
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What can we get?
Building voter support for libraries
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DATA!!Building voter support for libraries
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Building voter support for libraries
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Good Data
Building voter support for libraries
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How to get the data
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Building your army of ravenous supporters
Building voter support for libraries
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Surfacing
Building voter support for libraries
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What will you be messaging
Building voter support for libraries
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Use that data to build your messageWhat we say
about ourselves
What they say about
themselves
What we say about them
What they say about us
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Building voter support for libraries
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Targeting your message
Building voter support for libraries
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Align your message with users and
non-users
Building voter support for libraries
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Align your message with the goals of the local politicians
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Align your message with the goals of the influencers
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Give them a place on the field
Building voter support for libraries
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It’s a numbers game
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Building voter support for libraries
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Building voter support for libraries
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Face-To-Face
Building voter support for libraries
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What doesn’t work
Building voter support for libraries
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What can you start doing now?
Building voter support for libraries
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After your message is out
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BONUS SLIDE