How to Increase Watch Time on YouTube
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Transcript of How to Increase Watch Time on YouTube
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ContentTime:
Impact:
INCREASE WATCHTIME
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5seconds
Most viewers bail on a video in the first
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is doing it well
to increase it
watch time is important
HOW
Who
WHY
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WHYwatch time is important
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Spoiler Alert
YouTube wants you to watch MORE videos
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Spoiler Alert
That’s why YouTube cares about video watch time
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If your video holds onto viewers. YouTube will throw more viewers your way by…
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Search Suggested
…increasing your rank in search and suggested video results
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Search Suggested
Search and suggested are two of the biggest drivers of new viewers, so you want your video there.
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But, if your video’s got butterfingers of the viewer, YouTube will stop passing you the ball.
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But, if your video’s got butterfingers of the viewer, YouTube will stop passing you the ball.
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So how do you catch more viewers and take 'em into the end zone for a slam dunk hole in one?
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HOWto increase watch time
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BE A HOOKER1
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BE A HOOKER1
Hook your viewers right away with a cool shot, a question, a cliffhanger, or something intriguing.
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PRODUCTION VALUE2
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PRODUCTION VALUE2
Make sure your video looks and sounds good. You don’t have to be Stevie Spielberg to afford a decent mic or some lights, but if you invest a little more in your videos, viewers will too.
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Pacing4
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Pacing4
Keep your pacing and editing tight and don’t be afraid to cut things. What do you think happened to tip #3?
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Rethink intros5
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Rethink intros5
Go easy on the intro. Most videos don’t need ‘em, but if you must have one, make it short and play it after a quick teaser.
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Check your metrics6
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Check your metrics6
Check your attention metrics by video and see what keeps viewers watching and what doesn’t.
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WHOdoes this well?
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PBS IDEA CHANNEL
It’s Grace
Wheezy Waiter
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