How to increase traffic to your WordPress website.

How to increase traffic on your WordPress website.

Step 1 – Create Step 2 – Push Step 3 – Optimize Step 4 – Measure

Step 1 - Create

Your website should be a “hub” for your customers.

Step 1 - Create

New ideas for your blog:

•  Lists or top 10s •  Events •  Announcements and press •  Advice •  Case studies •  Portfolio debuts •  Podcasts •  Videos •  SlideShare •  Infographics

Create valuable content for your website.

For more ideas check out: http://www.liquisdesign.com/10-ways-to-use-your-small-business-blog/

Step 2 - Push So you have better content, Great!

Now you just need someone to see it.

Step 2 - Push

Basic ways to share your content:

•  Manually sharing

•  Share buttons on your site

•  Newsletters

Step 2 - Push

Where to share your content matters.

Choosing the right social media platform for your industry and content:

•  Google+ (Anything that links back to your site will help SEO)

•  Facebook, Twitter, LinkedIn (All information types)

•  Instagram (Pictures and video)

•  SlideShare (B2B resources)

Step 3 - Optimize

Increase your organic and paid traffic.

Step 3 - Optimize

Search Engine Optimization (SEO).

•  How does it all work

•  Simple steps to improve your rankings

•  Helpful tools

Note: These bullet points were elaborated on conversationally by Brad Ball at Liquis Design at a WordPress workshop. For more information about how SEO can help your website give him a holler.

Step 3 - Optimize

Advertising your content.

•  Find your best platforms (social media vs. AdWords)

•  Target your audience

•  Remarketing

•  A/B testing

Step 4 - Measure

So you have optimized content pushed out to your audience…

Now what?

Step 4 - Measure

Learn what’s working, and what’s not.

•  Is there a certain type of content that your audience responds to more than others?

•  Is there a platform where your content is getting more interaction?

•  Are your posts ranking organically?

•  Are there different ads that drive more traffic than others?

Step 4 - Measure

Tools to help you answer these questions:

•  Google Analytics

•  Google Analytics Chrome Extension

•  Bit.ly

•  Mailchimp

•  Webmaster Tools

•  Advertising Analytics

Setting up your website for Success

How to set up your website to convert visitors into customers:

•  Build credibility through remarkable design

•  Be in compliance with current website requirements.

–  A responsive, mobile friendly, site is now required by Google for search rankings, and expected by your audience.

•  Have the right tools installed and configured to execute and measure your actions.

•  Have the right call-to-actions in the right place.

–  Considering user experience and marketing funnels on your website can help you build business.

Thank You!