Mobile Data ManagementHow To

Increase The

Value?

Mobile data management has made significant strides with

BYOD philosophy – the approach becomes increasingly

popular across mobile service providers, MDM lets

corporations provide employees with access to the internal

networks using a device of their choice, whilst these devices

are managed remotely with minimal disruption to

employees’ schedules.

If you are an organization

that is into the MDM space,

you will find the points that

we mention below useful if

you are looking for ways to

increase the value of your

MDM.

2

1

5

3

4

Skilled existence

Carve out a Niche

Diversify

Have a good roadmap

User experience and Customizability

Skilled Existence

MDM, while based on the same principles as cloud

computing, is very different from it.

There are features that you need to look at specifically from

different angles like app integration and app maintenance

according to diversity which makes it a niche market.

The organization offering the service should Determine

which products are most appropriate for particular use cases

and scenarios, which will help you better place your

product/service in the market and set the price for it.

Carve out a Niche

MDM is one of those market sectors where brand stability and

established customers do not matter or affect business

opportunity much.

Vendors that focus exclusively on MDM are generally the

strongest, but larger tech companies realize that mobile is here

to stay.

Some exclusive vendors will resist being acquired but it is

prudent to be the best with what you do if you only plan to

stay in one sector that is MDM. This would help you counter

the market capitalization by big tech hubs.

Diversify

MDM has expanded from being just about device management

and forayed into mobile application management, mobile

content management, and identity management.

Organizations offering all the features wrapped in a neat little

package stand to benefit the most.

As bigger tech companies acquire small vendors, the natural

response to such a market would be to diversify into specialized

offerings. That could also prove to be a good exit strategy as

well.

Have A Good

Roadmap

It is not just about the monetary returns, your service also has

to be valuable for the customer to stick with it and spread the

word around.

Having a clear roadmap builds trust that the vendor is

knowledgeable and would exist to compete in the market.

It also helps vendors to know where the market is shifting and

make changes to adjust the shift in their business models and

technology base.

User experience

and

Customizability

A well architecture system sets itself apart from a flimsy platform.

Excellent end user experience aids in customer satisfaction and

workforce productivity –which drives returns.

Compatibility and security are other factors which, needless to

say, are very important.

A large number of features do a system little good if it is not

secure.

If you can help your customer gain efficiency while providing

excellent security, you are a market winner and are the regulator

of your prices.

With blurring lines between MAM (mobile application

management) MDM (mobile data management) and MCM

(mobile content management), topped with large tech hub

acquisitions, it is next to impossible to be a market leader but

what is possible is to have a service exemplary for excellence.

A service that is secure and customer friendly while being

flexible at the same time is more likely to be of a higher value

than a featureless, focused offering of MDM.

Read more on Mobile Data Management:

1. How Mobile Technology Revolutionize The Business World, What Next?

2. Learn How Mobile Device Management Extends The BYOD Benefits For Your

Enterprise

3. 5 Ways To Manage Mobile Data Management Security

Thank you for Reading!

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