Anne Clarke

Non Judgementa

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Mum and MeFreedom

How to increase profits in your Equestrian Centre

2 Trends16 Tips

1st Trend

2nd Trend

Many people run their business without a business plan in place.

1. "A dream without a plan is a wish” make it tangible

2. Relieve anxiety by emptying your head and playing around with ideas will save you time in the long run

3. Helps your team work smarter, easy to share your vision with staff and stakeholders

Create it in power point rather than wordas its more visually stimulating when sharing your vision with others. You can also use tools like Pinterest if you

hate writing!

An equestrian centre is a community asset, just like a community leisure centre. But do you reach out and shout about this?

1. Work closely with your local authority and attend steering groups for sports, young people, disabled

2. Get to know large businesses operating in your area huge focus on corporate wellness

3. Present the benefits of horse riding at groups such as WI, Brownies, Business Networking, Schools

Networking does not come naturally to some so work with a business coach if you need to build confidence in this area.

How much time do they have? Where do they work? Where do they shop? How do they feel? What are they worried about?

1. Get under the skin of the customer, don’t be afraid to ask them questions and get feedback

2. Plan you marketing more effectively and target areas of spare capacity

3. Helps you to build packages/programmes (i.e confidence courses) that meet the needs of these customers block bookings = better cash flow

Write a customer profile including a profile picture and keep it pinned by your desk. Use CRM software like Stable Management.

There are various funding pots out there you need to have a business plan so you can match your objectives with the funder who can help you get there

1. Sport Funding tends to be aimed at CIC and Charities. Equestrian can set up in this legal status if they are keen to work with NEETs, Disabled, Minority Groups

2. Rural business grants for countryside stewardship, job creation and diversification from LEPs and Leader Funding

3. Physical and mental health initiatives.

Get to know the funding body you are applying to and aim to meet them in person too if possible.Sign up for my 2hr online workshop - £25 how to write

a winning bid.

#4

vision healthrelationshipsmoneypropertysystemsteamexternal partnerscustomersbusiness planmarketing strategyfunding strategyfirst funding application

5 Months to explore your:

Starts Jan 2017

• Full day workshop in person at Gin Barn in New Forest, Hampshire – 23rd Jan.

• Weekly group calls via video conference on Monday’s.

• Fully supported each week via a private Facebook group visible to only the 12 people on the course.

• Final wrap up in person at Gin Barn in New Forest, Hampshire – 3rd Jul.

• Dates will exclude school holidays to avoid busy periods for yards and those with children.

“I have found Anne Clarke invaluable

to get me moving my ideas forward”

Jennifer Geach

Anne has a wealth of knowledge, most of which we may never have known about. Anne has lifted a lot of the pressure from us, which was badly needed. Using Anne will be the best investment you will ever make. There is nothing much she can't help you with, and a true professional.Shelley Pople – Hill Farm EC

I would just like to say a big thank you to Anne

Clarke for this 5 month Mastermind group. I never

expected to have two business both making a profit

by the end of it. I’ve had enough money to purchase

things I only thought I was going to dream about. I

look around me and feel very lucky.

Tessa Frost - Hall Farm

Anne has provided invaluable advice and guidance in helping us create our business plan, and connecting us with the right people to make it all a reality.Eleanor Cooper - Founder Ride Horizons

I cannot thank you enough for the help to diversify my riding school to a retreat centre, I would not have got to this point without you. Carolyn Bourchier Horsemanship

Only 12 Places availableBonus offer a for those who sign up today.**1 to 1 VIP Day Worth £650** (Payment in Full)

Entirely bespoke support

Expert business planning advice

Gaining clarity on what you really want and I will show you HOW to get it

Creative ideas for product, marketing and promotion

Partnership with a professional who cares as much about your success as you do

£395 x 5 payments £1875 (save £100)Or

Order forms on your seats:1. Pay in full today and get a VIP day with me worth £6502. Sign up to monthly instalments 3. Join my Facebook Group and sign up to my email newsletters

to get a Complementary 1hr coaching call with me4. VISIT STAND 543

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