How to Increase Mobile Sales and Engagement with Google Wallet and Google+ Login

Google Confidential and Proprietary 1Google Confidential and Proprietary 1

Google Wallet Instant BuyStreamline your mobile checkout


Agenda

1 Increasing Engagement On Mobile

2 Mobile Commerce Overview

3 Google Wallet Instant Buy


Today’s Consumers are More Connected than Ever

Note: Compound annual growth rates (CAGRs) shown are from 2012 to 2015Source: eMarketer January 2013


The Keys to Reaching These Hyper-Connected Consumers?

Relevancy and Personalization


The Keys to Reaching These Hyper-Connected Consumers?

Relevancy and Personalization

Results: 40% of consumers buy more from retailers who personalize the shopping experience


Relevancy and Personalization Start with Identity



Social Login Powers Consumer Identity



Driving Engagement and Loyalty with Social Plugins



Instant Buy Case Study: Rue La La

Retailer gained more shoppers and revenue with Google Wallet

*Via Google Play store

● Mobile traffic spike of nearly 50% in the weeks following launch

● >50% repeat purchases in the first 30 days

● Drove thousands of app downloads* and new memberships


Gigya: Leader in Connected Consumer Management

Gigya Highlights

• 700+ clients, including 45% of the comScore top 100

• Technology reaches 1.5 billion consumers monthly• Implemented in more than 40 countries

Awards/Recognition


2 Mobile Commerce Overview


Mobile commerce is taking off

By 2015:


of online purchases will be on mobile

US consumerswill buy on mobile

100M+ 21%


Mobile commerce is taking off


Mobile sales

40% CAGR

Desktop9% CAGR

53M Mobile Buyers

2011 2012 2013 2014 20150

100

200

300

400

181 200 218 238 257

14

25

38

52

68

Series2

US

eco

mm

erc

e R

eta

il S

ale

s ($

B)

105M Mobile Buyers

US mobile commerce sales

US desktop commerce sales


But painful mobile shopping experiences are holding back growth

Source: SeeWhy October 2012

• Typical mobile checkout requires 24+ steps

• Many checkout flows are not mobile-optimized

• Majority of users checkout as guest

Shopping cart

1

Confirm order

2

Fill out forms

3

Order complete

4


Resulting in only 3% of mCommerce purchases completed

Source: SeeWhy October 2012

3% of mobile carts complete a purchase

28% of desktop carts complete a purchase


3 Google Wallet Instant Buy


Optimize the full-funnel with Google

Buy

Shop

Search

Stand out in searchStand out to high-potential customers in search with the Buy with Google badge

Make checkouts easyLet your mobile customers check out in just two clicks

Engage your guestsRegister guests instantly and personalize their experience with Google Sign-In


What is Google Wallet Instant Buy?

Free Instant Buy APIUsers’ account and payment details sent directly to your servers with no forms to fill out

Works with any Google Wallet account 1 Billion+ Google accounts exist today.

A payment processor

Going to interfere with direct relationship between you and your customers

It is NOT…


Instant Buy offers superior benefits to other cloud wallets with easier integration

2-click checkout without filling in any fieldsCustomer stays in context on your site or app

1

2

3

4

Frictionless account creation and loginMore logged in users across all platforms

Exceptional Google reach1B+ Google accounts and 1B+ Android devices.

Lightweight integration and no feesUse your existing processing infrastructure; most integrations done in ~3 weeks


Fast and easy checkout experience

1. Checkout 2. Complete PurchaseAuthorizationReturning users skip this step

$ 15.00$ 48.95

$ 863.95

XYZ.inc

Camera XY000 $800.00

$ 800.00 $ 15.00 $ 48.95

$ 863.95

Camera XY000 $800.00


Engage customers and personalize the shopping experience

Account registration and personalized marketing

• Increase new account registration:– Users register instantly with

Google credentials

• Engage with registered customers:– Users automatically logged in

across all devices

• Access valuable user data:– Including profile picture, gender,

location, email, date of birth, contacts and much more

1. User Signs in with Google

2. User authorizes merchant to

access account info

TableReserver


• Instant reach– Google Wallet is deeply integrated

into the OS on hundreds of millions Android devices

• Zero logins– All users are already logged

into Android

• Superior experience– Native Android UI increases

user trust

Unlock untapped opportunity of retailsales from within Android apps

Integrated into Android OS

XYZ Inc.


Drive app downloads with automatic over-air installs

Flow page

User prompted to install app

App automatically

pushed to phone

User signs in with Google1

2 3

Table Reserver

Table Reserver


Google Wallet has extensive reach and growth

June 2010 December 20121.5 Million+

New Android activations per day

Active Mobile Google Wallets3x growth in past year(4x transaction growth)


Selected launched merchants and supporting platforms


1,000sNew Rue La La app downloads

50%Rue La La saw a traffic spike upon launching Google Wallet; Fancy also saw traffic and transaction vol uplift

Instant Buy Retail Partners Have Seen Tremendous SuccessQuick, straightforward integrations and uplift in key metrics

Source: Rue La La, Newegg and Fancy Case Studies, Q3’13

Newegg conversions increased to a rate of other payment methods on mobile, and +20% on desktop

2X

Fancy saw app conversions increase , and an average basket grow +14% with Google Wallet

5X

50%Google Wallet customers made repeat purchases within 30 days on Rue La La

70%Fancy customers opted for Google Wallet in app (2/3s on desktop)

Google Confidential and Proprietary 27

Traffic & Transaction

Volume

Conversions & Basket

Loyal Customers


Q&A+

Next Steps

Link to site that has full Case Studies;

http://www.google.com/wallet/business/payments/index.html

Contact info; Steve Klebe, [email protected]


4 Appendix


User’s Credit Card Issuer

Merchant Acquirer

Google’s Acquirer

User’s Credit Card

MasterCard Google Cloud

No changes to your payment processing• No need to change existing processing infrastructure and

relationships

• Google does not charge any fees (you continue to pay your existing processor)

• One-time use virtual card– Google generates a one-time use debit card number for each purchase

– Enhances security because virtual card can only be used for the intended transaction

– Normal functions (auth, re-auth, refunds, etc) work as with any other payment card

– Limitations (through EOY): US-only and $2000 transaction limitXYZ, Inc


Instant Buy Case Study: Tabbedout

Tabbedout app downloads skyrocketed after Google Wallet launch

● Record number of app downloads on Google Play

● 25% of Android users paid with Wallet

● Users have been exponentially more likely to complete transactions using their mobile device

● Results point to repeat usage, a leading indicator of continued loyalty


Instant Buy Case Study: Fancy

Social web store saw immediate life in both traffic and transaction volume after integrating Google Wallet.

● 7 out of 10 Android users took advantage of the Buy with Google option

● 20% increase in purchase conversion

● Orders were ~14% higher when purchasing with Google Wallet

● Android users 5X more likely to buy with Google Wallet then alternate payment methods.

How to Increase Mobile Sales and Engagement with Google Wallet and Google+ Login

Business

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