How to improve your web content
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How to improve your content Web Producer Network event Jenni Taylor 29 April 2014
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How can you improve your web content and make users stay on your web pages? Cut down your text, simplify your language and know your audience.
Transcript of How to improve your web content
How to improve your contentWeb Producer Network event
Jenni Taylor29 April 2014
What can good content do?
• improve visitor experience• organically improve SEO• help users engage with your pages• encourage them to perform specific tasks• make visitors decide to stay
How long have you got?
Weibull distribution suggests the longer a visitor stays on a site, the more likely they are to stay. Most web pages have a negative ageing effect.
You’ve got 10 seconds.
What do you remember?
You’ve got 10 seconds.
What do you remember?
You’ve got 10 seconds.
What do you remember?
You’ve got 10 seconds.
What do you remember?
Cut unnecessary words
Replace these with a single word
• A large number of• Despite the fact that • Personal opinion• Each and every• Has the opportunity to • End result• At this point in time • In a case which
• Many• Although• Opinion• Each, every, all• Can, could• Result• Now• When, where
The recap (and the bits I missed)
• Know your audience• Make content easy to read• Connect with other content• Create unique and useful content• Tell a story• Put substance before style
Remember, it doesn’t matter what you decorate it with…
It’s still a Nissan Micra
Finally…
Take time with the details and enjoy writing.
http://sites.cardiff.ac.uk/brandtoolkit/brand/writing/http://hemingwayapp.com/http://www.thesaleslion.com/brand-storytelling-example-lego-movie/
