How to Improve UX by Being Data Driven
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Transcript of How to Improve UX by Being Data Driven
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What Do You Think
About This Page?
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What Do You Think
About This Page?
What is the GOAL of this page ?
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KPI - 75% of users who initiated an order to complete it
Segment -
Breakdown by segments showed a difference
when comparing new vs. returning users
Behavioral -
Looking at path analysis of new users identified
the churn points in the flow
UX Results -Added social login button to the register page
83% 41%
New Returning
View cart
Checkout Register Chrun
66%
Checkout Completion Ratio
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What Do You Think
About This Page?
What is the GOAL of this page ?
Adding a Social login
improves conversion by 27%
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What will we cover?
● Why be data driven
● How to be data driven
● What tools to use
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Why be data driven
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Why be data driven
The Path to Better Decisions, in One Cute
Graphby ANDREW MCAFEE on MAY 30, 2013
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What will we cover?
● Why be data driven
● How to be data driven
● What tools to use
![Page 10: How to Improve UX by Being Data Driven](https://reader033.fdocuments.us/reader033/viewer/2022061218/5481e227b47959d30c8b4636/html5/thumbnails/10.jpg)
Set Goals and KPIs
Choose Your Weapon
Measure and Analyze
Optimize
How To be data driven
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Examples for KPIs and Goals80% of users who shopped once will return and perform another purchase within one month40% of new visitors will register every day75% of users who initiated an order to complete it60% of users who started a free trial will convert within 30 days…Break This Down to Segments, Analyze the Behaviour PER Segment
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Old School KPIs - Good to Monitor
Trends
HOW MANY NEWSHOPPERS DO WE HAVE
WHO IS SHOPPING
WHERE DO THEY COME FROM?
WHAT IS THE TRENDS
Pageviews / Downloads
Gender, Age…
Location
?
?
?
?
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Behavioral Analytics - Good to Understand
i
i
“How” do teenagers renew their accounts?
What steps do they take?
What is the sequence of events that leads to conversion?
“Why” do users cancel an account?
Why don’t they like the new interface?
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What will we cover?
● Why be data driven
● How to be data driven
● What tools to use
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What tools to use
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