How to implement the EU Ecolabel logo in a company and what the CB can do to support it

How to implement the EU Ecolabel logo in a company

and what the CB can do to support it

Andreas Scherlofsky

EU Ecolabel for printed paper products

EU Ecolabel for printed paper products, Paris 9/5/2013

Integrate the EU Ecolabel

on compliant print products

Use it on your own prints

• Make the EU Ecolabel part of your sales communicationand your Corporate Identity

Show that you are a licencee and provide info posters on the wall inside

Offer EU Ecolabel compliant printing on your website

http://ec.europa.eu/environment/ecolabel/promo/flash_en.htm



1. on the printShort version, with licence number extended version,

with arguments

(photomontage)




2. Sales communication

• Make EU Ecolabel compliant printing part of your service portfolio (explaining the benefits)

• Make this offer part of all your sales communication:

– In your online marketing– Through printed communication– Direct communication (sales managers)




3. Show your offer in print media

1. Company booklets

2. through advertisements

3. Company reports

4. Customer magazines

5. Company stationary (letter)

6. give-aways

7. Media releases

The most convincing way to present this offer is to print your own prints compliant with the EU Ecolabel requirements.




4. Show the EU Ecolabel offer on your website

• On the front page:– Logo(s)– Info/news teaser

• In the news/media section

• In the Ecolabel section

• link to EU Ecolabel websites (national, EU)

• Email layout (footer)




What the CB can do ...... to support the effective and compliant use

of the logo by companies

At workshops: showing "How the logo can be used" will raise the motivation to apply(use the tool "presentation")

After awarding: this is the right moment to start the integration of the logo in the marketing > offer support, inform (use the tool "checklist" from the Best practice Guide)

To consultants make them coach and recommend to integrate the EU Ecolabel into their marketing efficiently (using the "checklist" and best practice examples)




5. on the wall

• A Sign, next to the entrance together with explanation that the printer offers EU Ecolabel compliant printing to his customers

• Copy of the ccertificate, next to the reception or in the CEO's office

• Posters on the EU Ecolabel or the eco-schemes used, and what they stand for




Presentation "How to use the EU Ecolabel compliant and efficiently in marketing"

The presentation on how to use the EU Ecolabel logo best practice can be downloaded and translated/adaptated from www.euecolabel.eu .

http://www.euecolabel.eu/




Checklist for companies

This Checklist is part of the Best practice Guide.

A template can be downloaded on www.euecolabel.eu for translation/adaptation.

http://www.euecolabel.eu/


Best practice

More of best practice examples from the first licence holders 2013



The EU Ecolabel in the footer

www.helprint.fl

http://www.helprint.fl/




The EU Ecolabel part of main image

As one of the main images automatically changing

... with a link to a sub-page with more information

... and a news teaser linked with an article on the EU Ecolabel awarding ceremony in the news section

www.rose-druck.de

http://www.rose-druck.de/




More information in a sub-section for eco-labels

Linked from the EU Ecolabel-logo on the front-page

www.helprint.fi/en/printing-house-helprint/environment-and-quality/index.htm

http://www.helprint.fi/en/printing-house-helprint/environment-and-quality/index.htm






More information in the EU Ecolabel sub-section

... linked from a logo or teaser article at the front page

... with more details on the scheme and what it stands for

... ev. showing the licence logo or the certificate

http://www.stibographic.com/Printing-and-binding/Environment/The-EU-Ecolabel-Flower.aspx








More information in the EU Ecolabel sub-section

... linked from a logo or teaser article at the front page

... with more details on the scheme and what it stands for

... ev. showing the licence logo or the certificate

http://www.severotisk.cz/en/certifikaty.php

http://www.severotisk.cz/en/certifikaty.php




EU Ecolabel articles

Buchdruckerei Lustenau, Austria

... In the news sub-section

... linked from a teaser article on the front page

... showing the logo and ev. a photograph

www.bulu.at




An article on the awarding in the news sub-section

... linked from a teaser article on front page

... showing the logo or ...

www.stibographic.dk





... or together with a photograph of the awarding, showing the company CEO and the minister.

www.oberndorfer-druckerei.com





EU Ecolabel press release

e.g. on the awarding of the EU Ecolabel to the printer.

Press release and logo can be placed for download in the news section of the website.

www.leykamletprint.com




... or on a media platform, e.g. in English and Danish together with the EU Ecolabel log, for download, as it was done by Helprint in Finland.

https://www.sttinfo.fi/release?0&releaseId=3075431

* Helprint was the first printing house awarded with the EU Ecolabel

EU Ecolabel press release


Logo rules



• "Manual for the use of the logo"http://ec.europa.eu/environment/ecolabel/documents/logo_guidelines.pdf

• Additional Logo rules for the product group in the Commission Decision on printer paper products http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32012D0481:EN:NOT

• General information on the logo in the Regulation(§9 (2), §10 (1) and Annex II)http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32010R0066:EN:NOT

How to use the logoMain sources for information on the

Logo rules are ...




Colors Pantone 347; RGB 0-158-96; #009E60) for flower, EU und Webaddress Pantone 279; RGB 102-137-204; #6689CC) for frame, Ecolabel and the box text

Minimum size is 10.6 x 10.6 mmFI/20/011

Text box with licence numberCountry / product group number/ national licence nummber

Logo rules 1

Monochrome print – positive or negative

Black on white White on black Color on white White on color

Source: EU Ecolabel Reg. 66/2010, Art. 9 (9, 11, 13) + Annex II: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32000R1980:EN:NOT




Optional version with arguments This printed product is recyclable It is printed using paper with low environmental impact Emissions of chemicals to air and water of paper

production and printing process have been limited

„Please collect paper after use for the recycling"

Additional rules(source: Commission Decision on "printed paper products")

Source: Commission Decision on "printed paper products", for the detailled text please look athttp://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32012D0481:EN:NOT




The don'ts of the logo use

• Never use the EU Ecolabel logo in a misleading way, e.g. in a way that makes the viewer think it stands for all your products (if this is not the case)

• Never combine the EU Ecolabel

(or parts of it) with other logos

PP PP PP


How to implement the EU Ecolabel logo in a company and what the CB can do to support it

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