© 2011 IBM Corporation1 © 2011 IBM Corporation

IBM Select Social Eminence Program

How to Identify and Recruit Candidates

IBM Select Social Enablement ProgramA Digital IBMer Offering

Susan Emerick, Social Business Program Manager

IBM CHQ Digital Strategy & Development

© 2011 IBM Corporation2

Characteristics of best suited candidates

�IBMers who possess deep knowledge

and passion around IBM products and

solutions, and have already achieved a

measurable degree of market influence

leveraging their individual brand in

relevant offline and–ideally–online

communities.

�IBMers that have domain expertise

aligned to Go-To-Market priorities, they

can be Technical or Business topical experts who have the desire to build on-

line influence

�Comfortable collaborating, commenting, publishing in social environments (early adopters)

�Comfortable with and finds value in creating relationships digitally

�Committed to sustaining activity and evolving participation to achieve personal and business objectives

�Willing to leverage internal listening capabilities to identify existing social graph and enhance online professional network

© 2011 IBM Corporation3

Resources for identifying candidates

�Individuals that appear in the Social Intelligence Research

�Expertise Locator

�Recommendation from Market Segment Managers and/or Product Offering Managers

�Sample recruiting letter

© 2011 IBM Corporation4

What should program participants be willing to do?

�Must be willing to work with a Social Business Manager to support social engagement and out reach on behalf of IBM Program Go-To-Market Goals

�Must be willing to take a short (no more than 10 minute) assessment

�Must be willing to represent IBM in relevant social conversations

�Must be willing to share current activity and experiences

�Must be open and willing to action on recommendations provided

�Must be willing to be tracked in an progress report and participate in check points to evaluate activity and adjust plans as appropriate