How to handle your next media crisis?
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Transcript of How to handle your next media crisis?
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MEDIA HANDLING IN A CRISIS
Consilia Ltd
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Consilia Ltd
The danger
“A lie can be half way round the world before the truth has got its boots
on.”
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Consilia Ltd
Why the media loves crises
• Stories sell papers• Crises send up circulation• Whole structure of media designed to
handle crises:– fast communications links– staff training– managerial structures
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Consilia Ltd
Impact of media
• The impact of media is now global• A story anywhere is a story everywhere• They control news agenda• Impact of pressure groups
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Communication in tough times
The basic rules
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A situation to be avoided
“... no general should ever be: in a fight whose conduct, course and outcome he cannot control”.
- Simon Jenkins, writing about the
war in Iraq, The Sunday Times
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Why crisis communications matters
Crisis communications is about surviving problems
by managing them…
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Crises – An Overview • Nature of crises:
– Random – Shortage of accurate information– Fast moving– Key staff often not available– Uncertainty of outcome – Participants lack of experience
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How to Respond - 1
• Where do you want to be ?• Work back from there• That gives a strategy• Take the initiative • Create space to manoeuvre• Control timetable if possible
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How to respond - 2 • Take initiative• Use information effectively• Don’t be afraid of facts and detail• Don’t get caught out • Maintain close contact with crisis team• Draw on external experts earlier not
later
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Crisis Handling - Lessons
• Be instinctive• “Steer for the sound of the guns”• Keep intellectually above the battle• Don’t speculate • Don’t make promises you can’t fulfill
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Crisis Preparation
• Be a Boy Scout - “Be Prepared” • Know core Messages• Prepare and train team• Run scenario exercises
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Your objective
Continuing to manage your activities with as few constraints as possible
i.e. achieving results despite events