How to Guarantee Enterprise Social Adoption: Stories from the Oil Patch

February 1, 2012

WEBINAR: How to Guarantee Enterprise Social Adoption: Stories from the Oil Patch

Featuring Apache, Forrester Research and tibbr

Randy Wagner

@rrwagner59

Drilling Advisor

Apache

Rob Koplowitz

@rkoplowitz

Vice President, Principal

Analyst

Forrester Research, Inc

Welcome

Agenda

1. Welcome and Overview

2. Case Study – Apache

3. Market drivers and trends – Forrester

Group

4. Audience Q&A – type in questions

The Emergence of Enterprise Social Tools in the Oil Patch

RANDY WAGNER

4

5

APACHE’S BACKGROUND

Upstream Energy Company

Globally Dispersed

Local Autonomy in Regions

Growing Aggressively

“Charge ahead” mentality

6

$2.8 billionAmount Apache spends annually to drill & complete wells in 2010

25%Trouble Costs

4,000Employees with knowledge to prevent trouble costs

SOCIAL OPPORTUNITY

7

1. Impose appropriate structure while

maintaining an independent, contrarian

culture.

2. Keep it lean

3. Don’t raise the bar

4. Make it available everywhere at all times

These four principles have led us to a technical solution that features a social media activity stream at its core.

PRINCIPLES

8

Approach : Bringing structure to revolutionary technology

SOCIAL MEDIA

StructuredRevolution

Structured Revolution

9

SAGE’S MISSION

Initiate knowledge sharing framework in the Drilling community

Connect central technical expertise with regional needs

Do NOT impose “big company processes and culture” on local resources at the coal face

Demonstrate success (2011) & roll out to larger community (2012)

WHY APACHE SELECTED TIBBR

Accessible Anytime, Anywhere:

Native mobile apps critical for employees at drilling sites

Subject-Based Collaboration

Subjects provide easy content discovery

Enterprise Readiness On-premise, behind-the-firewall

tibbr deployment with application integration

SOCIAL COMMUNITIES

Before :

• Geographically silo’s groups with low global participation

• Predetermined experts

• Learn local – Apply local

After :

• Social communities e.g. Drilling

• Undiscovered expertise through global dialogue

• Learn global - Apply global

Apache

Argentina

Drilling

Egypt

Drilling

Canada

Drilling

SOCIALIZING STATIC CONTENT SIMPLY

13

APACHE VISION

Randy [email protected]

@rrwagner59

mailto:[email protected]

© 2011 Forrester Research, Inc. Reproduction Prohibited16 © 2009 Forrester Research, Inc. Reproduction Prohibited

Enterprise Social Will Drive The Next Wave Of Differentiation

Rob Koplowitz

Vice President, Principal Analyst

February 1, 2012


“This could be our next big

differentiator”

“Social is the new black, go

figure it out.”

“How does this fit with my

mobile strategy?”

What I’m hearing from the CIO


Forrester’s Web 2.0 definition

The promise of transformation

A set of technologies and applications that enable efficient interaction among people, content, and data in support of collectively fostering new businesses, technology offerings, and social structures


Not interested18%

Interested but no plans19%

Planning to implement in a year or more8%

Planning to implement in the next 12 months9%

Implemented, not expanding17%

Expanding/upgrading implementation25%

Don't know4%

“What are your firm’s plans to adopt the following collaboration technologies?" Web 2.0 tools (e.g., wikis, blogs, social networks, discussion forums, microblogs like Twitter or Yammer)

Source: Forrsights Software Survey, Q4 2010

Base: 924 Content & Collaboration decision-makers located in

Canada, France, Germany, the UK, and US at enterprise companies

Enterprise 2.0 investments are significant


The nature of work is achangin’

I’m gonna miss this


Cross-Geography

Cross- Organization

Generational Communications

Employee Turnover

Knowledge is the next differentiator

Kn

ow

led

ge

Ga

p

Disparate Systems

Design in North America

Your company

Email, IM

Knowledge worker tools (mobile)

Engineering in Europe, manufacturing in Asia

Your partners, suppliers

Social network

World’s best engineers works for you

World’s best engineers leaves for competition

Knowledge Continuity

ERP, CRM, other LOB apps


And it’s happening

Source: Forrsights Workforce Employee Survey, Q1 2011Note: Percentages represent respondents who use the tool at least “once per week”


And mobile is key

System-generated

notification

User-generated response

© 2009 Forrester Research, Inc. Reproduction Prohibited

Thank you

Rob Koplowitz+1 650 581-3854

[email protected]

www.forrester.com

Twitter – @rkoplowitz

http://www.forrester.com/

Questions? Feedback?

Thank you for joining us.We encourage you to continue the

conversation!Join the conversation with @rkoplowitz, @rrwagner59, and @tibbr

Connect with peers and experts in the tibbr community @ http://www.facebook.com/tibbr.live Download this Presentation @ www.slideshare.net/tibbr

http://www.facebook.com/tibbr.live



http://www.slideshare.com/tibbr

http://www.slideshare.com/tibbr

How to Guarantee Enterprise Social Adoption: Stories from the Oil Patch

Technology

Transcript of How to Guarantee Enterprise Social Adoption: Stories from the Oil Patch