HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK€¦ · GROW YOUR PROFILE & BUSINESS ON FACEBOOK....

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Transcript of HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK€¦ · GROW YOUR PROFILE & BUSINESS ON FACEBOOK....

  • Krissy Meads

    HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK

  • Education New Zealand's Social communitiesStrategies we use to reach and engage with our communitiesExamples of our best performing posts

    Facebook changes

    THE NEXT 30 MINUTES

  • WHO WE’RE TALKING TO

    944,225 20,394 75,315

    19,486 34,603 4,724

    Our social community

  • ENZ SOCIAL FOCUS

  • WHERE WE ARE NOWSocial Media overview

  • HOW WE GOT HERESocial timeline

  • SOCIAL MEDIA STRATEGYWhere we play

    DREAMInspire me

    FacebookWeibo

    InstagramYouTube

    FacebookTwitter

    WeChatYouTube

    FB Messenger

    FacebookTwitter

    WeChatFB Messenger

    DISCOVERShow me

    DECIDEHelp me

  • BEST PERFORMING POST 2017

  • FUTURE PROOF YOURSELFIntegrated Global campaign

  • ”You can expect to see more from your friends, family and groups… you'll see less public content from

    brands and media.” - Mark Zuckerberg, January 2018

    FACEBOOK NEWSFEEDHow to keep in front of your audience

  • ENZ BRAND LAB

    Over 1,000 Brand ImagesStudent and Alumni VideosPosters, Brochures, Ad templatesPresentations Case StudiesWebsite AssetsBrand Guidelines

    thebrandlab.enz.govt.nz

  • THANK YOU

  • Folie 1The next 30 minutesWho we’re talking toenz Social focusWhere we are nowHow we got hereSOCIAL MEDIA STRATEGYBest performing post 2017Future Proof yourselfFacebook newsfeedENZ brand labFolie 12Folie 13