HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK€¦ · GROW YOUR PROFILE & BUSINESS ON FACEBOOK....

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Krissy Meads HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK

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Page 1: HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK€¦ · GROW YOUR PROFILE & BUSINESS ON FACEBOOK. Education New Zealand's Social communities Strategies we use to reach and engage

Krissy Meads

HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK

Page 2: HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK€¦ · GROW YOUR PROFILE & BUSINESS ON FACEBOOK. Education New Zealand's Social communities Strategies we use to reach and engage

Education New Zealand's Social communities

Strategies we use to reach and engage with our communities

Examples of our best performing posts

Facebook changes

THE NEXT 30 MINUTES

Page 3: HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK€¦ · GROW YOUR PROFILE & BUSINESS ON FACEBOOK. Education New Zealand's Social communities Strategies we use to reach and engage

WHO WE’RE TALKING TO

944,225 20,394 75,315

19,486 34,603 4,724

Our social community

Page 4: HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK€¦ · GROW YOUR PROFILE & BUSINESS ON FACEBOOK. Education New Zealand's Social communities Strategies we use to reach and engage

ENZ SOCIAL FOCUS

Page 5: HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK€¦ · GROW YOUR PROFILE & BUSINESS ON FACEBOOK. Education New Zealand's Social communities Strategies we use to reach and engage

WHERE WE ARE NOW

Social Media overview

Page 6: HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK€¦ · GROW YOUR PROFILE & BUSINESS ON FACEBOOK. Education New Zealand's Social communities Strategies we use to reach and engage

HOW WE GOT HERE

Social timeline

Page 7: HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK€¦ · GROW YOUR PROFILE & BUSINESS ON FACEBOOK. Education New Zealand's Social communities Strategies we use to reach and engage

SOCIAL MEDIA STRATEGY

Where we play

DREAMInspire me

FacebookWeibo

InstagramYouTube

FacebookTwitter

WeChatYouTube

FB Messenger

FacebookTwitter

WeChatFB Messenger

DISCOVERShow me

DECIDEHelp me

Page 8: HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK€¦ · GROW YOUR PROFILE & BUSINESS ON FACEBOOK. Education New Zealand's Social communities Strategies we use to reach and engage

BEST PERFORMING POST 2017

Page 9: HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK€¦ · GROW YOUR PROFILE & BUSINESS ON FACEBOOK. Education New Zealand's Social communities Strategies we use to reach and engage

FUTURE PROOF YOURSELF

Integrated Global campaign

Page 10: HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK€¦ · GROW YOUR PROFILE & BUSINESS ON FACEBOOK. Education New Zealand's Social communities Strategies we use to reach and engage

”You can expect to see more from your friends, family and groups… you'll see less public content from

brands and media.” - Mark Zuckerberg, January 2018

FACEBOOK NEWSFEED

How to keep in front of your audience

Page 11: HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK€¦ · GROW YOUR PROFILE & BUSINESS ON FACEBOOK. Education New Zealand's Social communities Strategies we use to reach and engage

ENZ BRAND LAB

Over 1,000 Brand Images

Student and Alumni Videos

Posters, Brochures, Ad templates

Presentations

Case Studies

Website Assets

Brand Guidelines

thebrandlab.enz.govt.nz

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THANK YOU

Page 13: HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK€¦ · GROW YOUR PROFILE & BUSINESS ON FACEBOOK. Education New Zealand's Social communities Strategies we use to reach and engage