How to Grow Your Impact and B Corp Brand With Social Media
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As a B Corp, your focus on the triple bottom line is a key part of your brand. Research shows that 9 out of 10 consumers prefer brands that support causes and give back to the community, and the majority of these potential customers learn about companies through social media. View Webinar Here: http://info.cafegive.com/Scale_Impact_And_B_Corp_Brand_With_Social_Media For May, we're excited to participate in the #BTheChange Call To Action for B Corps, which is to use social media to get the word out about B Corps and the benefits of being part of the "B" community. With over one million collective followers promoting business as a force for good, we really can #BTheChange. We hope you will join us! In this 45 minute webinar, we'll discuss proven ways to use social media to engage customers, build relationships, and have a greater impact, as well a what it means to be a B Corp and how to get involved. Join CafeGive Social marketers Alan Robinson & Stephanie Arendt, as they discuss: Why social media is the best way to meet cause-minded consumers How B Corps are uniquely positioned to benefit from social marketing Ways to strengthen your “B Brand” and business through social media Tips to deepen your social impact through social media
Transcript of How to Grow Your Impact and B Corp Brand With Social Media
Use the Chat to ask questions
Introduce yourself!
Alan Robinson
Stephanie Arendt
Your Speakers
Alan RobinsonMarketing DirectorCafeGive Social
Stephanie ArendtSocial Marketing ManagerCafeGive Social
• Why social media is critical to B Corps
• How B Corps are uniquely positioned to excel with social
• Using social to build & benefit your “B” brand
• How to deepen your impact through social media
1.Being a B Corp is good for business*
2. Instant network
3.Consumers prefer companies that give back
B Corps & socially-responsible businesses are
strategically positioned for success
*Best For The World 2012 B Corp Report. “Rockstars of the New Economy”
94%Consumers believe businesses have responsibility to support social & environmental causes
*CONE Communications 2013 Global Consumer CSR Report
7 in 10 Consumers use social media to connect with companies around environmental/social issues
*CONE Communications 2013 Global Consumer CSR Report
*B Lab B Corp Ads Campaign 2011
Bridge gap between company impact & consumer awareness
Communicate your impact
Connect with more consumers & fans around your impact
Use social to
#1 1 million + followers
#2 Cross-promotion7,670 134 504
+ +
#3 Visibility
B Corp Certification gives credibility
Social media gives visibility
The Dragonfly Effect
“Some social media-driven campaigns are so compelling that they beat incredible
odds or cause millions to act. We call this phenomenon of using social technology
for impact the “Dragonfly Effect.”
- Jennifer Aaker
More followers?
Attitude of consumers?
More B Corps sign on?
Involvement in your community impact?
Increased traffic and/or sales?
Get more specific
We will build our B Corp Brand by
In order to
We will have succeeded when
As measured by
Building overall B Movement
Uniform “look”
Brand partners
On-going campaigns
*Ben & Jerry’s B Corp Banner*Channel Islands B Corp Banner
Raise Awareness about Being a B
Attract consumers
*Numi Organic Teas (image from B Corp site)
Attract consumers – The New Social Currency
*Marc Jacobs Daisy Pop Up #Tweetshop 2013
Internal B Corp Brand Building
*Prometheus Real Estate POrCH 2013
Report impact & increase transparency
*Climate Ride 2013
5 Ways to Use Social Media to Deepen B Impact
Freedigitalphotos.net courtesy of scottchat
Tell your B Corp story
Multiple channels
Compelling visual
Continual content
1
*Skoll Foundation B Lab B Corp Video
Bridge online & off-line social & environmental impact
Connect Communities2
Likes = Donations = Stories =
• Make real-world connection
• Showcase goals (& what you’re doing to reach them)
• Celebrate benchmarks
Track your impact3
- Track Your Impact -
4 Recruit
Engage5Right content
- Engage -
Right channels Right Time
*Pacific NW Kale Chips*Oreo “Dunk In The Dark”
- Engage -
67% awareness rate
289K Tweets using #GivingTuesday Dec 3rd
*Shop Small 2012 Report, American Express*Giving Tuesday 2013 Results
• Get strategic about your B Corp brand
• Social media is the multiplier
• Connect all communities
• Think “Dragonfly”
Social Media Takeaways
QUESTIONS?
Upcoming Webinars & Demo
Social Impact ProfileTM
Wednesday, April 23rd
11am PST (2pm EST)
![Build Your Brand, Grow Your Business [Webcast]](https://static.fdocuments.us/doc/165x107/55bddd1dbb61ebb3458b466a/build-your-brand-grow-your-business-webcast.jpg)
