How To Get Your Website How To Get Your Website

Indexed Efficiently?Indexed Efficiently?

www.dunsh.org Robin Liuwww.dunsh.org Robin Liu

1-1 : 1-1 : A Point Before We StartA Point Before We Start

SEO is kind of statistical analysis. It folloSEO is kind of statistical analysis. It follows the steps of search engines.ws the steps of search engines.

SEO theory is summarized based on manSEO theory is summarized based on many SEOers’ tests and experiences with lay SEOers’ tests and experiences with large amount of websites.rge amount of websites.

2-1 : 2-1 : Measurements of SEO Measurements of SEO EffectivenessEffectiveness

• Web page indexing efficiency by Web page indexing efficiency by search enginessearch engines

• Ranking of target keywords in search Ranking of target keywords in search engines engines

• Listing attractiveness in search Listing attractiveness in search engine ranking pageengine ranking page

2-2 : 2-2 : Importance of Being Indexed by Importance of Being Indexed by Search EnginesSearch Engines

• You get an opportunity to compete You get an opportunity to compete with others only when your pages with others only when your pages are indexed by the search engines.are indexed by the search engines.

• The more pages indexed by search The more pages indexed by search engines, the higher chance that engines, the higher chance that search engine users can find your search engine users can find your web site.web site.

2-3 : 2-3 : Indexing Efficiency by the SEIndexing Efficiency by the SE

The website indexing efficiency by the The website indexing efficiency by the search engine can be measured in two search engine can be measured in two aspects: aspects:

• TimeTime. The shorter time to be indexed, . The shorter time to be indexed, the better the better

• AmountAmount. Make as much web pages . Make as much web pages indexed as possibleindexed as possible

2-4 : 2-4 : How to Improve Indexing How to Improve Indexing

Efficiency?Efficiency? To improve indexing efficiency by search To improve indexing efficiency by search

engines, start from following 4 steps:engines, start from following 4 steps:

• Design of physical structure of the website Design of physical structure of the website • Submission and maintenance of sitemap Submission and maintenance of sitemap • Constant update of the website content Constant update of the website content • Effective usage of links Effective usage of links

3-1 : 3-1 : What's physical structure of What's physical structure of

website?website? Physical structure refers to the structure of Physical structure refers to the structure of

directories and files of the web site where directories and files of the web site where web pages are stored. Website directory iweb pages are stored. Website directory is divided into layers, for example:s divided into layers, for example:

Root directory: http://www.example.com/Root directory: http://www.example.com/22ndnd level directory: http://www.example.com/test/ level directory: http://www.example.com/test/3rd level directory: http://www.example.com/test3rd level directory: http://www.example.com/test

/test//test/etc.etc.

3-2 : 3-2 : Design of Physical Structure of Design of Physical Structure of

WebsiteWebsite

Flat structure is the best choice. Flat structure is the best choice. Generally speaking, 3 levels or less of Generally speaking, 3 levels or less of directories is more search engine directories is more search engine friendly in terms of indexing.friendly in terms of indexing.

4-1 : B4-1 : Basics of Sitemapasics of Sitemap

Before we discuss further, lets review the Before we discuss further, lets review the basics of sitemap:basics of sitemap:

• What's sitemap? What's sitemap? • Function transform of sitemap (users VFunction transform of sitemap (users V

S search engine) S search engine) • Format of sitemap Format of sitemap （（ html & xmlhtml & xml ） ） • Setup of sitemap Setup of sitemap • Importance of sitemap in SEO Importance of sitemap in SEO

4-2 : 4-2 : Make sitemap found ASAPMake sitemap found ASAP

• WEB format (sitemap.htmlWEB format (sitemap.html ） ） Build text linBuild text links to sitemap on pages that search engines tks to sitemap on pages that search engines think importanthink important

• XML formatXML format （（ sitemap.xmlsitemap.xml ） ） – Submit via interface provided by the search engSubmit via interface provided by the search eng

ine ine – Specify in robots.txt file, the format is as followiSpecify in robots.txt file, the format is as followi

ng: Sitemap: http://www.dunsh.org/sitemap.xmng: Sitemap: http://www.dunsh.org/sitemap.xml l

4-3 : 4-3 : Advice on Sitemap Advice on Sitemap MaintenanceMaintenance

You have to maintain the sitemap carefully in oYou have to maintain the sitemap carefully in order to get search engines to index your pages rder to get search engines to index your pages through sitemap.through sitemap.

AdviceAdvice ：：

• Constantly update the URLs in sitemapConstantly update the URLs in sitemap• Include important pages in text link format in Include important pages in text link format in

sitemapsitemap

5-1 : U5-1 : Update of Website Informationpdate of Website Information

• Update of content on the websiteUpdate of content on the website• Update in the search result Update in the search result

5-2 : 5-2 : Update of Content on the websiteUpdate of Content on the website

Update of content on the website includes building Update of content on the website includes building of new pages and modification on existing pages. of new pages and modification on existing pages.

Search engine robot will establish a crawling cycle Search engine robot will establish a crawling cycle following the content update cycle of a website. following the content update cycle of a website.

Generally, the more updates on the website, the Generally, the more updates on the website, the more frequently the search engine robot will more frequently the search engine robot will crawl.crawl.

5-3 : 5-3 : Update in Search ResultUpdate in Search Result

Example:Example:

Three places that can be updated in Three places that can be updated in search results: title, description text and search results: title, description text and date. We can say there’s update in date. We can say there’s update in search result if any of the three changes.search result if any of the three changes.

5-4 : 5-4 : Relationship between the Two Relationship between the Two UpdatesUpdates

• Update of website content directly leads to Update of website content directly leads to update in the search results. The search update in the search results. The search engine robot will establish crawling cycle engine robot will establish crawling cycle according to the frequency of content according to the frequency of content update on website. update on website.

• The frequency of the update in search The frequency of the update in search results reflects the crawling cycle of results reflects the crawling cycle of search engine robot, which can guide the search engine robot, which can guide the webmaster to update website content at webmaster to update website content at proper time. proper time.

5-5 : 5-5 : Experience in Content UpdateExperience in Content Update

• Website content should be updated Website content should be updated constantly, preferably every one to three constantly, preferably every one to three days. days.

• New pages and modified pages should be New pages and modified pages should be linked from important places (such as linked from important places (such as home page, category page), and should home page, category page), and should stay there for some time, preferably to stay there for some time, preferably to match the crawling cycle of search engine match the crawling cycle of search engine robot.robot.

6-1 : 6-1 : Effective Usage of LinksEffective Usage of Links

Properly planned internal links and Properly planned internal links and incoming links will also improve incoming links will also improve website indexing efficiency by search website indexing efficiency by search engines.engines.

• The logical semantic structure formed The logical semantic structure formed by internal cross links. by internal cross links.

• The effect of incoming links. The effect of incoming links.

6-2 : 6-2 : Semantic Relationship of Semantic Relationship of

Internal LinksInternal Links

There are two forms of semantic There are two forms of semantic relationship between internal links.relationship between internal links.

• Linking out in body text using Linking out in body text using keywords as anchor. keywords as anchor.

• Utilization of auxiliary navigation. Utilization of auxiliary navigation. (related, hot and etc.) (related, hot and etc.)

• Related TagsRelated Tags

6-3 : 6-3 : Effects of Incoming LinksEffects of Incoming Links

Search engines will index your site efficieSearch engines will index your site efficiently when you have incoming links, evently when you have incoming links, even if you do not submit website to search n if you do not submit website to search engines and do not update regularly.engines and do not update regularly.

Characteristics of good incoming links: orCharacteristics of good incoming links: original content, constant update, no spaiginal content, constant update, no spam or blackhat.m or blackhat.

6-4 : 6-4 : Illustration of Effect of Illustration of Effect of Incoming LinksIncoming Links

Spider

Website A Website B

Inactive Active

ConclusionConclusion

Hope you have better understanding on Hope you have better understanding on how to get your website indexed more ehow to get your website indexed more efficiently by search engines. Thank you.fficiently by search engines. Thank you.

If any questions, please contact me:If any questions, please contact me:

EmailEmail ：： robinliuchina@gmail.comrobinliuchina@gmail.comMSNMSN ：： im-robinliu@hotmail.comim-robinliu@hotmail.com