@APPBOYDAVE

WHY DO YOU WANT my EMAIL?!?!

“

CONVINCING USERS TO AUTHENTICATE IS HARD.

There’s an art to it.

Incentivizes users to give their email with an offer (“free cup of coffee”)

Includes a comfort statement (“We promise not to share your information…”)

Users can opt-out of authentication (“I’ll sign in later”)

CUPS

@APPBOYDAVE

Incentivizes users to give their email (“…play against your friends!”)

Includes a comfort statement (“We will never post anything…”)

QUIZUP

@APPBOYDAVE

SHOPULAR

Super-simple sign-up; no decision-making (“Should I connect Facebook or Twitter?”)

Tells me WHY I should enter my email (“…save all your favorite coupons”)

Users can ‘Skip for now’ (authentication not required)

@APPBOYDAVE

TRIP ADVISOR

Uses a pop-over in-app message to tell me WHY I should sign in

@APPBOYDAVE

REWARDER

Freezes the nav bar at the bottom of the screen

User can swipe through tutorial screens multiple times before deciding to sign up, and there is good screen real estate to sell the user on why they should sign up

@APPBOYDAVE

Make users feel COMFORTABLE handing over their email. Use a comfort statement to win them over.

@APPBOYDAVE

Tell users WHY you need their email. Don’t just expect them to hand it over. Give them a good reason.

FINAL THOUGHTS

If possible, DON’T FORCE sign up. Give users the option to bypass and come back later, when ready.

@APPBOYDAVE

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