How to Get Your Customers to Brag About You With Social Media
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Transcript of How to Get Your Customers to Brag About You With Social Media
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How To Get Your Customers to Brag About
YouWith Social Media
Presented by Jay SteinfeldFounder/CEO Blinds.com
[email protected]@BlindscomCEO
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Your Needs?
Acquire more customers?
Lower your cost of acquisition?
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OverviewGetting bragging rights
through:
1. Employees
2. Customers
3. Social Media
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Blinds.com
$50 million revenue
Only 63 employees
41% repeat/referred customers
Pay-per-click only 15% of revenue
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We All Have No Choice
1 complaint = 26 others
1 person tells 10 others?
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Era of Transparency?
Customers don’t just TALK!
Email Ratings Opinion sites RateMyProfessors.com Glassdoor.com Social Media aggregation Twitter/Facebook/LinkedIn, etc
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1 Person Tells 10,000 !
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1. EMPLOYEES
The Customer Experience
› Solve customer problems
› Easy to do business
› Extraordinary manner
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2. Customers
Trust boosters
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2. Customers
Factual differentiators
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Recommended Reading
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2. Customers
Reviews
• Good and bad
• Testimonials
• Must be encouraged
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How to Encourage Reviews
Make conspicuous
Contests
Ask in emails, phone, on your site
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The 30-day CEO Letter
“If there was one thing….”
Links to the review page
Post to opinion sites
Post to Twitter, Facebook (become fan)
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Social Media
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Results From Social Media
Market Research 2 Book Interviews 3 Webinars Introductions to top Media Introductions to other CEO’s Customer Service Opportunities Contests Finding buyers
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• “Texas Hold’em: $25 blind. You in?”
• “New blog post: Avoid 3 Day Blinds like the plague!”
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General tweet from @JayAMorgan:
Blinds.com
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Take a proactive approach to Customer Service. Talk to your customers.
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Recap
You must act!
Takes 3-pronged attackEmployeesPublicCustomers
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Contact
Jay SteinfeldCEO/Founder Blinds.com
@BlindscomCEO
LinkedIn.com/in/JaySteinfeld
Facebook.com/Blinds.com
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Contact
Jay SteinfeldCEO/Founder Blinds.com
@BlindscomCEO
LinkedIn.com/in/JaySteinfeld
Facebook.com/Blinds.com