How to Get the Right Digital Influencers for Your Brand

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How to Get the Right Digital Influencers for Your Brand

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Digital influencers are a critical component of marketing strategy: in a 2012 Nielsen study, 92% of people surveyed said they trusted paid media, such as referrals, over other types of advertising. But how can you find the digital influencers who best fit with your brand? In this presentation, discover the measures for who a strong influencer for your brand is, and get tips for your outreach efforts.

Transcript of How to Get the Right Digital Influencers for Your Brand

Page 1: How to Get the Right Digital Influencers for Your Brand

How to Get the Right Digital Influencers for

Your Brand

http://ww2.readypulse.com/blog/influencer-insider/how-to-get-the-right-digital-influencers-for-your-brand/
Page 2: How to Get the Right Digital Influencers for Your Brand

Digital influencers are trendsetters, the people

others look to for inspiration

http://ww2.readypulse.com/blog/influencer-insider/how-to-get-the-right-digital-influencers-for-your-brand/
Page 3: How to Get the Right Digital Influencers for Your Brand

They’re effective. According to a 2012 Nielsen study, 92% of people

surveyed said they trusted paid media, such as referrals, over

other advertising.

http://ww2.readypulse.com/blog/influencer-insider/how-to-get-the-right-digital-influencers-for-your-brand/
Page 4: How to Get the Right Digital Influencers for Your Brand

But how can you identify the best influencers for your

brand?

http://ww2.readypulse.com/blog/influencer-insider/how-to-get-the-right-digital-influencers-for-your-brand/
Page 5: How to Get the Right Digital Influencers for Your Brand

RelevanceTheir interests align with your target customers

segments

http://ww2.readypulse.com/blog/influencer-insider/how-to-get-the-right-digital-influencers-for-your-brand/
Page 6: How to Get the Right Digital Influencers for Your Brand

ReachThey have a substantial following, at least within your target demographic

http://ww2.readypulse.com/blog/influencer-insider/how-to-get-the-right-digital-influencers-for-your-brand/
Page 7: How to Get the Right Digital Influencers for Your Brand

ResonanceTheir status inspires others

to mimic them

http://ww2.readypulse.com/blog/influencer-insider/how-to-get-the-right-digital-influencers-for-your-brand/
Page 8: How to Get the Right Digital Influencers for Your Brand

Gender, location, and frequency of social posting

are all important to consider

http://ww2.readypulse.com/blog/influencer-insider/how-to-get-the-right-digital-influencers-for-your-brand/
Page 9: How to Get the Right Digital Influencers for Your Brand

Finding people who are already fans on social media

is a good starting point

http://ww2.readypulse.com/blog/influencer-insider/how-to-get-the-right-digital-influencers-for-your-brand/
Page 10: How to Get the Right Digital Influencers for Your Brand

Personalization is critical in your outreach

to influencersMaintain relationships with fans on

social media, even outside promotions

http://ww2.readypulse.com/blog/influencer-insider/how-to-get-the-right-digital-influencers-for-your-brand/
Page 11: How to Get the Right Digital Influencers for Your Brand

Remember, influencers are not brand ambassadors

They’re independent entities in a mutually beneficial relationship with

your brand

http://ww2.readypulse.com/blog/influencer-insider/how-to-get-the-right-digital-influencers-for-your-brand/
Page 12: How to Get the Right Digital Influencers for Your Brand

If you’re interested in recruiting ambassadors, Pulse Ambassadors can help you. Check us out today!

http://ww2.readypulse.com/products/pulse-ambassadors/
http://ww2.readypulse.com/blog/influencer-insider/how-to-get-the-right-digital-influencers-for-your-brand/
Page 13: How to Get the Right Digital Influencers for Your Brand

About ReadyPulseWe deliver social proof on-demand and at scale

For more information, contact us [email protected]@readypulse

mailto:[email protected]
http://ww2.readypulse.com/blog/influencer-insider/how-to-get-the-right-digital-influencers-for-your-brand/

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