How to get social media working with email and how to get email working with social
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Transcript of How to get social media working with email and how to get email working with social
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How to get social media working with email and how to get email working with
social
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It’s all about the top lip
Please donate here: http://mobro.co/marcsgotatash
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It isn’t about Pure360
Cue splash of relevant logos
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And it isn’t about me
@marcmunier
CM of @pure360
Talks a lot about:• email • digital marketing
Occasionally dresses up as smurf.
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Social and email together
Driving social interactions through email
Driving email interactions through social
Somail
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Social in email was AMAZING
Insert these simple logos ===
And you’ll increase traffic to these sites by 1000%*
*according to a 2009 Marketing Sherpa report.
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Driving social interactions
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People try and do too much
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Not so great
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Textbook example
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Simple LinkedIn Example
The principle is the same
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Takeaways
Email is FANTASTIC at driving social interactions
BUT
Just sticking a logo on your standard email will not work
As with any aspect of marketing – focus on one thing at a time.
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Social and email together
Driving social interactions through email
Driving email interactions through social
Somail
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Driving email interactions via Twitter
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Driving social interactions via FB
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UKF Drum & Bass – affective sign up
• 51.5% open rate from contacts who signed up via Facebook
• 38% click through
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innocent drinks
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Email Signup is ok……
But the future is the register button:
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Social and email together
Driving social interactions through email
Driving email interactions through social
Somail
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The mashup
There are some general rules we can follow:
Twitter:
• Keep it short
Facebook:
• Make it sharable
• Relevancy is king
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What to do with all that data?
Personalised campaigns using what you know:
Instead of “share this”
Try “click to share with your 540 friends”
Campaigns based on:
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Go one step further
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Quick note on video in email
http://bit.ly/4SQINFO
Ok so the email is too long
& doesn’t have an external view link
But:
Excellent use of video without the drawbacks.
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So what did we cover
• Focus on driving social interactions
• Use social to draw people into email
• Email and Social work really really well!
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Thanks for listening...
...I can’t wait to hear all your questions!
@marcmunier