How To Get Publicity Out of a Melon Mashing Video
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21-Oct-2014 -
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Transcript of How To Get Publicity Out of a Melon Mashing Video
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How to get publicity out of a melon mashing video
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This is Mashable
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the top source for news in social and digital media,
technology and web culture.
Pageviews: 25 million / month
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This week they celebrated their
fifth year anniversary
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Busch Gardens created a birthday video card and attached it to a tweet to @mashable
Isn’t that nice?
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The video
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Get it:Mashable /
Melon Mashing
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What happened next?
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A blog post on the front page of Mashable.com
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“If Busch Gardens was looking to get some
publicity out of the melon mashing video,
then mission accomplished. We love it when
brands use social media for clever marketing
campaigns. We’ve clicked the replay button
on this video too many times not to share with the rest of you.” - Mashable
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Results:
Story shared via Twitter & Facebook
Cost: close to nothing
Free publicityRelationship with Mashable
Increased followers
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We all have a story to tell with a
limited budget
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have a story that benefits the
people helping you share it.
The trick:
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Thanks :)@jessedee
What’s your melon mashing story?