BY IRYNA NEZHYNSKA

HOW TO GET NOTICED AT THE NEXT TRADE SHOW?

FREE EXHIBITOR GUIDE

BY IRYNA NEZHYNSKA

Brands are intangible assets and account for,on average 75% of a company.

B L A K E D E U T S C H

BY IRYNA NEZHYNSKA

THERE YOU WANT TO...

INTEREST new markets in your company

SO, YOU ARE GOING TO PARTICIPATE IN THE INTERNATIONAL EXPO SHOW

INCREASE company prominence

PRESENT a new range of services to the market

MEET new groups of customers

EXPAND the distribution network

CULTIVATE existing business contacts

INCREASE PROFITS

FIND new partners

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BY IRYNA NEZHYNSKA

BUTTECHNOLOGY MARKET IS SATURATED WITH

O T H E R C O M PA N I E S

they offer

THE SAME PRODUCT as you do

BY IRYNA NEZHYNSKA

D O YO U WA N T

TO STAND OUT F R O M C O M P E T I T O R S ?

BY IRYNA NEZHYNSKA

OF COURSE.THAT’S WHY YOU

ADVERTISE & MARKET

BY IRYNA NEZHYNSKA

and

SPEND MILLIONS OF EUROS

O N A D V E R T I S I N G

BY IRYNA NEZHYNSKA

but

YOU CAN ACHIEVE THE SAME RESULTS IN

another / C H E A P E R WAY

BY IRYNA NEZHYNSKA

WITH

BRAND IDENTITY

which is not only a logo

IT IS MUCH MORE...

BY IRYNA NEZHYNSKA

BRAND IDENTITY SYSTEM

product positioning

market

target

strategy

Tagline

brand mark

symbol

wordmark

Color

Image/Photo

Texture

Material

visualidentity

Typeface

Layout

Typography

editorial style

Interior

Business papers

Digital media

Marketingmaterials

Advertising

Presentations

Signage

Vehicle identification

Packaging

Uniforms

Exhibits

by Iryna Nezhynska

BY IRYNA NEZHYNSKA

ESSENTIAL CHARACTERISTICS OF THE BEST IDENTITIES

DOES YOUR CORPORATE

IDENTITY...

look bold, MEMORABLE and

appropriate?

look immediately

RECOGNIZABLE?

WORK EFFECTIVELY across all media

channels?

provide a CONSISTENT IMAGE of the company?

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BY IRYNA NEZHYNSKA

NOW YOU ARE WONDERING:

”My main goal is to SELL AND PROMOTE my products.

Why should I care about

VISUAL FACE OF MY BUSINESS?”

BECAUSE OF…

BY IRYNA NEZHYNSKA

FINANCIAL BENEFITS

O F B R A N D I D E N T I T Y

BY IRYNA NEZHYNSKA

VS.

People PAY 3 TIMES AS MUCH

for a branded product as for opposite one

BENEFIT 1

BY IRYNA NEZHYNSKA

when you affect customers behavior, you can impact their performance

BEHAVIORPERCEPTION PERFORMANCE

Visual identity makes your company MEMORABLE

and helps customers to DISTINGUISH YOU FROM COMPETITORS

BENEFIT 2

BY IRYNA NEZHYNSKA

BENEFIT 3Corporate identity PRESENTS A COMPANY

to various stakeholders

BRAND

INVESTORS

COMPETITORS

EMPLOYEES

COMMUNITY ORGANIZATIONS

GOVERNMENT

SUPPLIERSDIRECTORS

PARTNERS

CUSTOMERS

MEDIA

INDUSTRY EXPERTS

GENERAL PUBLIC

BY IRYNA NEZHYNSKA

New visual brand identity provides your customers

with a sense of TRUST and makes you look BIGGER

BENEFIT 4

WHY?

BECAUSE...

BY IRYNA NEZHYNSKA

Most profitable companies change

their visual brand system EVERY 5-10 YEARS

4 times in 38 years

4 times in 42 years

4 times in 37 years

11 times in 115 years

8 times in 125 years

11 times in 107 years 6 times in 51 years

BY IRYNA NEZHYNSKA

New visual brand identity INCREASES YOUR CREDIBILITY

people LIKE to do business

with respectable partners

BENEFIT 5

they will CHOOSE YOU rather than

an “unbranded” company

VS.

UP-TO-DATE IDENTITY ATTRACTS POTENTIAL

INVESTORS

BY IRYNA NEZHYNSKA

As a result

IT GENERATES A STRONG ROI

F O R YO U R C O M PA N Y

BY IRYNA NEZHYNSKA

So

WHAT IS THE NEXT?

If you want LONG-TERM PROFITS,START WITH DESIGN.

BY IRYNA NEZHYNSKA

THAT IS WHY YOU NEED TO HIRE AN EXPERIENCED

WITH A COOL PORTFOLIO...

B R A N D D E S I G N E R

link to online portfolio

BY IRYNA NEZHYNSKA

VALERIA GULEVSKAYA MARKETING AGENCY “NASHI”

AND TESTIMONIALS FROM HAPPY CLIENTS

We hired Iryna as a designer for our new

corporate presentation, which contained large

amounts of data and numerous graphic charts.

I please with a level of visualization and with

the way that new infographics integrated

with our corporate visual identification system.

Everything was done before the agreed deadline

and all changes I have requested were done

quickly and correctly.

VAIDAS VICIUS JSC “STATICUS”

As a director of a marketing agency, I have worked

with a lot of designers. Their general problem

was that they all wanted to “design for design”

while my clients wanted to “sell the product”.

Iryna has broken this stereotype of mine because

working with Iryna is like working with a branding

agency. She produces not only impressive ideas

but also keeps in mind the bottom-line of every

project — new corporate style should promote

my clients’ businesses and provide positive ROI.

She is also very easy to communicate with.

BY IRYNA NEZHYNSKA

I run a not so small retail business and once discovered

an opportunity to rent a space in a large shopping centre.

At that time, it was absolutely impossible for my firm

because this unit was rented by Leroy and surrounded

by such trademarks as Zara, Orsay and Adidas. There

were several candidates for this unit (firms with big

experience in the fashion industry), while had only

a logotype, which wasn’t enough to win this tender.

While I had no idea about how to present my shop Iryna

created not only a new identity, but also a completely

new brand image and corporate presentation which...

won the tender!

I highly recommend Iryna.

ELENA SERAJA SOLEMATE

My company was going to participate in an

international trade show. However we had

no corporate image - just a 13-year-old logo.

So in looking for its refreshing we found a creative

agency, where Iryna worked as a brand designer.

She led us through the entire rebranding process:

new logotype, visual identity, trademarks relationship

system, brand guidelines, product catalogues,

packaging design and finally, trade show booth.

The result? Our competitors did not even believe that

we are “that Aquamaster” because now we look like

well developed foreign company. Our exhibit attracted

an unexpectedly large amount of visitors at trade

show, and we signed several very important contracts.

LESIA GRABOJEDOVA AQUAMASTER GROUP

BY IRYNA NEZHYNSKA

HI! HOW WE CAN IMPROVE THE VISUAL IMAGE OF MY COMPANY?

SO DON’T HESITATE,JUST CONTACT ME AND SAY:

eirena.in@gmail.com

behance.net/eirena

BY IRYNA NEZHYNSKA

ABSOLUTELY FREE

T H I S C O N S U LTAT I O N I S

Thank you and

HAVE A NICE DAY!