How to Get More Referrals

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10 Tips for Nurturing People Who Refer How to Get More Referrals Judy Schramm, CEO ProResource, Inc. www.proresource.com Copyright 2011 ProResource, Inc.

description

10 tips for getting more referrals. This presentation shares a simple approach to nurturing people who refer business to you, so you get more referrals without ever having to ask for them.

Transcript of How to Get More Referrals

Page 1: How to Get More Referrals

10 Tips for Nurturing

People Who Refer

How to Get More Referrals

Judy Schramm, CEOProResource, Inc.

www.proresource.com Copyright 2011 ProResource, Inc.

Page 2: How to Get More Referrals

STAY IN TOUCHWITH SIMPLE,

FRIENDLY EMAILS

How Do You NurturePeople Who Refer?

Copyright 2011 ProResource, Inc. www.proresource.com

Here are 10 topics you can write about…

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How to Nurture Referrers

1. Tell stories.People who are going to refer business need

to have anecdotes they can share. Given them stories they can tell about what you do and how it helps people.

www.proresource.com Copyright 2011 ProResource, Inc.

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How to Nurture Referrers

2. Share results.The more success stories you tell them, the

stronger their belief in your abilities becomes. Share lots of details (and statistics) about how well your products and services work.

www.proresource.com Copyright 2011 ProResource, Inc.

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How to Nurture Referrers

3. Explain the steps.Give them insider tips about what you do

and why your products or services work so well. You don’t have to give away any secrets - just tell them things most people don’t know.

www.proresource.com Copyright 2011 ProResource, Inc.

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How to Nurture Referrers

4. Thank others who refer.

When you let people who refer know that others are also referring customers to you, it makes them feel safer about making referrals themselves.

Thank early and often!

www.proresource.com Copyright 2011 ProResource, Inc.

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How to Nurture Referrers

5. Be talkable.What are you doing that’s unusual or

noteworthy? Make sure the people who refer know about it. Everyone wants to be associated with people who are interesting. (It makes them look good when they tell people about you.)

www.proresource.com Copyright 2011 ProResource, Inc.

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How to Nurture Referrers

6. Create occasions to refer.

Can you provide information or gifts they can pass along or share with others?

For example, give them an ebook or podcast they can forward.

www.proresource.com Copyright 2011 ProResource, Inc.

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How to Nurture Referrers

7. Brag a little.Have you won an award, achieved a

milestone, closed a big deal?

Let the people who refer know about it. You are reinforcing their belief that you do good work by showing that others think so too.

www.proresource.com Copyright 2011 ProResource, Inc.

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How to Nurture Referrers

8. Why your company?

People who refer are acting as your sales force. It’s good to remind them from time to time why people enjoy doing business with you.

Make sure you talk about your value proposition and what separates you from competitors.www.proresource.com Copyright 2011 ProResource, Inc.

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How to Nurture Referrers

9. Share testimonials.When you get quotes from customers or

partners, make sure you share them with the people who refer.

www.proresource.com Copyright 2011 ProResource, Inc.

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How to Nurture Referrers

10. Give special treats.

You can build an entire business on referrals. These are often the fastest-closing deals and biggest sales you make. Invest a little in special thank-you gifts for people who make referrals. It’s better if you don’t spend a lot – just send small tokens that show you are thinking about them and appreciate them.

www.proresource.com Copyright 2011 ProResource, Inc.

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Questions?

Judy SchrammProResource, Inc.+1 [email protected]: @proresource

Blog: www.MarketingIdeasYouCanCopy.com

www.proresource.com

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Copyright 2011 ProResource, Inc.

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