How to getmore Likeson Facebook

3pm

Wednesday

Among retail brands, posting 1-4 times a week gets 71% more engagement (# of Likes and comments) than posting 5 or more times a day. 2

On weekdays, Facebook activity (as defined by the number of posts and comments published per hour) peaks around 3PM EST. There are also notable spikes in the 11AM hour and the 8PM hour. 3

Facebook activity (as defined by the number of posts and comments published per day) peaks on Wednesday. 3

Peak activity

Peak activity

w e e k ly p o s t f r e q u e n cy

fac e b o o k ac t i v i t y by t i m e o f day *

fac e b o o k ac t i v i t y by day o f w e e k *

1 http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx

2 http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/

3 http://mashable.com/2010/10/28/facebook-activity-study/

Focus on what you post

Focus on when you post

Just because activity peaks at certain times doesn’t mean those are the best times to post. Always test to see what works best for you.

People, not pageviews.

1 2 a m

s u n m o n t u e s w e d t h u r s f r i s at

6 a m n o o n 3 P m 6 P m 1 1 P m

Among retail brands, posting 1-2 times a day gets 40% more engagement (# of Likes and comments) than posting 3 or more times a day. 2

da i ly P o s t f r e q u e n cy

Posting 1-2 times a day gets 40% more engagement.

Posting 1-4 times a week gets 71% more engagement.

One study found that, on Facebook, photos (the “photo” post type) received more engagement than the average post. The “average” post rubric included both “text” and “link” posts. 1

p o s t t y p e

Photos get 53% more Likes, 104% more comments, and 84% more click-throughs.

5 3 % m o r e l i k e s

53%104% 84%

1 0 4% m o r e c o m m e n t s 8 4% m o r e c l i c k-t h r o u g h s

Posts with 80 characters or less get 66% more engagement.Among retail brands, posts with 80 characters or less get 66% more engagement (# of Likes and comments) than posts with 81 or more characters. 2

l e n g t h o f p o s t

6 6 % m o r e e n gag e m e n t

“Question” posts get 100% more comments.Posts that spark dialogue get 100% more comments than “non-question” posts. 2

p o s t c o n t e n t

1 0 0 % m o r e c o m m e n t s

4 0 % m o r e e n gag e m e n t

7 1 % m o r e e n gag e m e n t

less is more!

66%

100%

40%

71%