HOW TO GET MORE FROM OVERSEAS MARKETS

Rob Baldry, Flexis Hospitality Solutions

IDENTIFYING YOUR MARKET

• Current Guest / Customer Profile

• Analytics – Web Site and Social Media

• Other Local Businesses

• DMO Research / Trends

• VB Support

• Which segments are right for you ?

PRODUCT DEVELOPMENT

• Broaden Your Offering

• Customer Service / Cultural Awareness

• Lead Times

• Rates

REACHING YOUR MARKET – THE BASICS

• Web Site

• Content

• Video

• Bookable

• Translation

• Email & Enquiry Forms

• Chinese Market Specifics

REACHING YOUR MARKET - DIGITAL

• Search

• Social Media – TW, FB, Pinterest, Instagram, YouTube, TA

• DMO’s

• Paid - Search Engine

• Paid - Social Media

REACHING YOUR MARKET – TRAVEL TRADE

• OTA’s

• Groups / FIT’s / Ground Handlers / Guides

• Carriers

• VisitBritain

• GDS

• International Sales Representation

REACHING YOUR MARKET – IN DESTINATION

• Brochure Distribution

• Referrals

• Joint admissions

• Paid Search – Mobile specific

MEASURE AND ASSESS

• Capture Customer Data

• Track and Report

• Adapt

THANK YOURob Baldry, Flexis Hospitality Solutions