How To Get More Contacts and Business from Zillow

How To Get More Contacts and Business from Zillow

1. Make your Zillow profile “STAND-OUT” by providing value-added information and links. Make it all about them and not you. For example, provide information and hyper-links to things like schools, weather, local events, important and useful articles, transportation, tips, local resources etc. If you provide valuable content on your profile that consumers are looking for and needing, they will return to your profile which increases the chances of them contacting you in the future. Many agents have confirmed that adding a personalized video to their profile has also increased their volume of contacts.

How To Get More Contacts and Business from Zillow

2. Get reviews from anyone and everyone you have worked with in real estate. You don’t have to select ONLY those who bought or sold a home with you. There are multiple options available for requesting reviews from past clients. Take advantage of allowing others to market you on your profile by sharing their experiences with your viewers. This is a powerful feature that works.

How To Get More Contacts and Business from Zillow

3. Add your past sales to the history on your Zillow profile. This will have the same impact as adding client reviews. The past sales feature allows you total control of what shows up on your Zillow profile. This empowers the consumers to see where you have been active, shows your local experience and efforts and can motivate them to contact you as their local real estate expert and professional.

How To Get More Contacts and Business from Zillow

4. Engage with local consumers using Zillow’s Advice and Discussions. Either check in regularly on Zillow to see what’s being discussed or asked in your local community, or you can get email alerts and be notified when questions are asked. Connecting with prospects in your local markets in this manner will increase your contacts. Not just by those people asking questions, there are also those who often times are just reading but are heavily influenced by your comments, answers, and involvement in these local and important discussions.

How To Get More Contacts and Business from Zillow

5. Connect with consumers using Zillow Digs. This section of Zillow is a great social platform and opportunity to connect with like-minded individuals who are “digging” your images, favoring your listing pics, and sharing the same interests as you regarding home styles, interiors, and home improvements. While this is a more subtle approach and a relational building tool, there is the lead-generation tool that is incorporated and available on every Zillow Digs board you create.

Example of Agent Board and Lead Generation Form Here

How To Get More Contacts and Business from Zillow

6. Share your listings, your reviews, and your local market stats using Zillow’s Facebook Tabs for business pages, and the Zillow widget tools for your blogs and websites. Adding these to your public facing platforms can potentially increase your contacts outside of Zillow and give you a stronger real estate related web presence. Also by creating and adding a Zillow lead-capture and lead generation form, you’ll simplify the process for consumers to reach you and be one step closer to more contacts.

How To Get More Contacts and Business from Zillow

7. Don’t just wait for consumers and prospects to contact you on Zillow, you can contact them too. Take advantage of the Make Me Move feature on Zillow. This is a great opportunity to reach out to consumers who are testing the market with a price they think is market worthy. Reach out to them, show their homes to your buyer clients, and in the process try to secure them as “listing” clients. This is a great proactive way to reach out to the local community and establish a relationship with homeowners.

How To Get More Contacts and Business from Zillow

8. Make sure your Listings are being fed or added to Zillow. By exposing your clients homes that are for sale locally, you’ll definitely increase the volume of contact you receive from Zillow. While this may seem like a no brainer, the reality is that Zillow is one of the most searched sites on the web for homes for sale. Obviously the more listings you have on Zillow, the more exposure you have which results ultimately in more contacts and potential closings.

How To Get More Contacts and Business from Zillow

9. Use the Social Media share on Zillow. There are many areas on Zillow where you’ll find a sharing opportunity using Email, Facebook, Twitter and Google plus. Your reviews, your listings, properties, market stats and conditions and much more can be shared with your social media family and friends. They have the power of influence and the ability to help expose your presence on Zillow and other sites and networks.

Use one or all of the most popular and preferred Social Media networks and sites to drive contacts to your profile and to increase the amount of contacts received on those outside networks. Social networking is the new “real estate farming” and a great way to increase your exposure and contacts.

How To Get More Contacts and Business from Zillow

10. Become a Premier Agent. Get maximum exposure to the Zillow visitors viewing all the properties in your local market. Keep in mind that this includes ALL homes on Zillow, not just those for sale or for rent. While there is a cost to participate in this program on Zillow, the return on your investment can be amazing. After interviewing many agents across the country and seeing how they are experiencing success, I’m confident that this would be a great option for anyone serious about increasing their contacts and growing their local real estate business.

How To Get More Contacts andBusiness from

If you any questions, comments, concerns or suggestions, please feel free to reach out to me at 707 646-1876 or you can email me at: brada at Zillow dot com.

Visit http://Zillow.com/Academy for more FREE tips, tools, and training on how you can use Zillow, Social Media, the Internet, and mobile to increase your real estate business.

@BradAndersohn Brad.Andersohn +BradAndersohn in/bradandersohn