HOW TO GET MEDIA COVERAGE FOR YOUR STARTUP

(An edited version)

A talk by:

Kam HashimHashim Communications

June 14, 2016 @ MaGIC Accelerator Program - ASEAN Startup Track

Cyberjaya

FUNDAMENTALS OF PR

What is PR?

Definition of PR

“Public relations is a strategic communication process that builds mutually beneficial

relationships between organizations and their publics.”

By Public Relations Society of America

Source: www.prsa.org

Definition of PR – Cont’d

“Public relations is about reputation – the result of what you do, what you say and what others say about you.

Public relations is the discipline that looks after an organisation's reputation. Its aim is to win understanding and support, and influence opinion and behaviour. It establishes and maintains goodwill and mutual understanding between

an organisation and its publics.”

By The Chartered Institute of Public Relations (UK)

Source: Chartered Institute of Public Relations

PR responsibilities

Analyst relations

Community relations

Crisis communications

Employee (Internal) relations

Financial PR – M&As, IPOs

Government relations (Public Affairs)

Investor Relations

Media Relations

Key PR activities at a startup

Accolades

Blogging

Case studies

Media relations

Newsletters

Press releases

Product Reviews

Social Media

Speaker’s Bureau

Special events

Visuals (photographs, videos)

Web communications (including SEOs)

GETTING PRESS

1. Understand the media

2. Establish good media relationships

Research and identify media outlets as well as individual journalists relevant to your business

Create a media database

Introduce your company to journalists. i.e. an email introductory note

Follow journalists on social media to become familiar with their work. Interact with them when appropriate

3. Proactively pitch your startup

Aim for a “corporate story”Pitch your startup launchIn your pitch, tell the media what makes you uniqueExplain what problem(s) you are solvingIncorporate your relevant personal experience to start the business/startup journeyShare news

4. Issue a press release to get media attention

Think like a journalistGather newsworthy informationCreate a plan for your press releaseCommunicate milestones:

Product releasesFunding newsKey customer acquisitions or partnershipsManagement hires

Press release writing

Anatomy of a press release

Samples of press releases on www.hashimpr.com

5. Compile editorial calendars to identify opportunities

For mostly non-news media coverageResearch and compile editorial opportunities within the target media based on your target customers and stakeholdersPitch every opportunity identified

6. Contribute articles or opinions in relevant media

Share your expertise and knowledge by writing a good article or an opinion piece

EFFECITVE MEDIA RELATIONS

Media relations for a startup

Media Strategy

YOU

Media 1 Media

2

Media 3

Media 4

Media 5Media

6

Media 7

Media 8

Media 9

Media 10

YOU

Online Portal

VS.

Preparing a press kit

HOW TO BE SUCCESSFUL IN DO-IT-YOURSELF PR

Focus on these

…and don’t forget, you’d need thesetoo:

ANY QUESTIONS?

FINAL WORDS

Want to get some press? Answer these questions first:

ALL THE BEST!

Thank you!