How to get influencers help in content marketing and vice versa

HOW TO WIN INFLUENCERS WITH

SMART CONTENT MARKETING

By Ann Smarty

@seosmarty

Brand & Community Manager at

Internet Marketing Ninjas

Influencer marketing days

NYC, September 26th, 2017

http://www.seosmarty.com/


Influencer marketing + content marketing = ?

@seosmarty #InfluencerDays



1. Content marketing => influence the

influencer




Association of National Advertisers (ANA) report, The Value of Influencer Content 2017 from Linqia@seosmarty



Influencer-powered content is more authentic and trusted than brand-created content;

@seosmarty

Influencer-powered content sparks audience engagement

Influencer-powered content provides higher ROI

#InfluencerDays



@seosmarty



Types of influencer-driven

content




Interviews (text, podcast, video, Twitter chats, etc.)




http://viralcontentbee.com/

http://viralcontentbee.com/

Expert roundup / Group interview




Guest post




Surveys




Multi-Format Expert Roundup: Case Study




Multi-Format Expert Roundup: Case Study

@seosmarty

...many of those who took part have

said to me "if I ever need anything,

just ask." You can't buy those sorts

of connections.

David Bain

#InfluencerDays



Finding & inviting influencers




Start by making a list of influencers you already

interact with




MyBlogU.com: Invite initial contributors


http://myblogu.com/



http://myblogu.com/

http://myblogu.com/

Buzzsumo.com: Find more active influencers


http://buzzsumo.com/



Associated ego-bait:

@seosmarty

Associated egobait is when you

flatter a blogger through association

with other powerful and influential

bloggers.

Anthony D. Nelson

#InfluencerDays



Associated ego-bait:




Make yourself known: Work out systems and tools to

continuously interact with influencers you collaborate with




Twitter lists@seosmarty #InfluencerDays



Private groups (Facebook, Slack, etc.)@seosmarty #InfluencerDays



Formatting & promoting




Use visual marketing to generate more awareness




Bannersnack & Canva (Freemium): Visuals incorporating contributors




Tweetable quotes:




Visual quotes:




Mistakes




Doing too many expert roundups





@seosmarty

Scaling too much: Focus on connections!

#InfluencerDays




@seosmarty

Scaling too much: Focus on connections!

Failing to find an interesting and engaging topic for your content

#InfluencerDays



AVOID!@seosmarty #InfluencerDays



STAND OUT!




QUESTIONS?

By Ann Smarty

@seosmarty

Brand & Community Manager at

Internet Marketing Ninjas

http://seosmarty.com/



How to get influencers help in content marketing and vice versa

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