How To Get Found on Google

Are You Google-icious??

Janak MehtaFounder PR Easy

Copyright PREasy.com 2009

My Guarantee…

� Inbound and Outbound Marketing

� Why Is Important To Be Google-icious

� Steps to Become Google-icious


Google-icious??

Goolge-icious:

Adjective describing a website that is appealing to Google in that it ranks high on Google searches; also describes a website whose description on a Google search listing is attractive to users, leading to a higher click ratio.


Case Study: Social Media Michigan

How Would You Like To Dominate Your Competitors

From Zero Traffic To 1272 People Visiting…


Cost Effective Home Business


Automated Web Marketing


Wealth Building Expert


Why Am I Qualified?� Masters In Computer Science from Carnegie Mellon University

� Worked Bell Communication Research Lab, Ford Motor Company

� Started Real Estate Investment Company in March 2004� Bought $2.2 Million worth of properties in 2 Years

� Real Estate Investment Club in September 2005

� Online Marketing Training in 2005

� Grew Club to be the 300 Members in 18 months

� Left Ford in March 2007 and Started PR EasyWe have helped clients in various industries like

� Real Estate Professionals Mortgage Professionals

� “Guru’s and national speakers” E-Commerce Store

� Internet Marketers Carpet Cleaners

� Information Marketers Business Magazine Publishing

� Home based business Owners Wedding ring engravers

� Chiropractors Dentists

� Corporate Lodging Providers Clock Repair shopCopyright PREasy.com 2009

Why Am I So Passionate?� My Wife and Two Nephews:


Marketing Basics

Media

Know Your Market• Market’s pain• What’s keeping them awake• Demographics

Have a Clear Message• A Message that connects with market•Consistent across all media

OnlineOffline:NewspaperRadio/TVBillboard


Out-Bound Marketing

� How Do You Generate Leads?� trade shows� seminar series� email blasts to purchased lists� internal cold calling� outsourced telemarketing� Advertising

� I call these methods "outbound marketing" where a marketer pushes his message out far and wide hoping that it resonates with that Needle in the Haystack

� People are getting better at ignoring outbound, interruption-based marketing messages by using caller id, spam filtering, Tivo and Sirius satellite radio etc

� Clients starts their shopping experience online - in the search engines, blogosphere, and social media sites


In-Bound Marketing

� The process of Getting yourself “found" by people already learning about and shopping in your industry is Inbound Marketing.

� In order to remain competitive, your business needs to be found on the web and leverage Inbound

Marketing techniques to reach customers with targeted messages that customers seek out, not ignore.

� You need to transform market engagement strategy from outbound, interruption based to inbound, permission based.


Rethink Marketing

� Outbound Marketing (Interruption)

� Telemarketing

� Trade Shows

� Direct Mail

� Email Blasts

� Print Ads

� TV/Radio Ads

� Inbound Marketing (Permission)

� SEO/SEM

� Blogging

� Social Media

� Article Marketing

� PR Marketing

� Video Marketing


Online Search: Killer App?

Source: Techcrunch.comCopyright PREasy.com 2009

Why Become Google-icious?

� Researcher at Cornell University found that 42% of users clicked the top result, and 8% of users clicked the second result.

� A study at the Georgia Institute of Technology found that 75% of searchers never look further than page one.

� Usability expert Jakob Nielsen pointed out: “Users almost never look beyond the second page of search results.”


Search Engine Optimization

� On Page Optimization

� What you say about your site

� Off Page Optimization

� What others are saying about your site


Off Page Optimization

Quality Content

� Google likes new and fresh content

� The more content you have out there more real estate you own in virtual world.

Quality Incoming Links

� # of sites that link to your site

� How important are the websites that link to yours


President

Voters

Vote

US Election


Your Web - Site

High Authority Web Sites

Link


Marketing Basics

Media

Know Your Market• Market’s pain• What’s keeping them awake• Demographics

Have a Clear Message• A Message that connects with market•Consistent across all media

OnlineOffline:NewspaperRadio/TVBillboard


Understand Your Market

� Keyworddiscovery.com

� Wordtracker.com

� Goodkeywords.com

� Selfseo.com

� Google – Search “ Keyword Tool”


Steps To Become Googlicious

� Create Content (Creating Message)

� Create High Quality Relevant Content

� Optimize Content for the Keywords You want to get Ranked for

� Put Your Website address

� Submit Content (Media/Distribution)

� Submit Content to high Authority sites.

� Which will give you multiple incoming links to your site


Creating Content� Create Multi-Modal Content

� Write Article

� Convert it into PR

� Create a Video

� Create a Podcast

� Optimize Content

� Title should have keywords

� Use Keyword inside Body

� Use Tags


Submit Content

� Submit Content To High Authority Sites

� Article, PR, Video and Podcast Submission Sites

� Create a Blog

� Create Squidoo Lens

� Use http:// in front of your Website address

� http://www.PReasy.com instead of www.PReasy.com

� Use Anchor Text Link

� PR Easy is a Full Service Online Marketing Company


Social Media Marketing

� Social Bookmarking


Your Web - Site

High Authority Web Sites

Link


Social Media Marketing

� Social Networking


4th Spot

1,080,000

Business credit Expert


Paradise Brokers


2nd Spot

5th Spot

Internet Marketing Seminar Michigan

127,000 Results


Rural Development Mortgages


Cost Reduction Seminar

Kim Crabtree


Create Massive Traffic

# 1 & # 5 Spot out of 8,600,000 Results


"I would have had to have hired at least 2 full-time staff people to achieve the results hehas achieved for me in last 2 months"

For the past few years I've been writing my own articles and press

releases and getting great results. Recently, I discovered that my student

took this concept and exploded it through viral marketing. As a result of

hiring his Power Boost service, my search engine rankings have gone

through the roof!

I would have had to have hired at least 2 full-time staff people to achieve

the results he has have achieved for me in last 2 months. I call it Viral

Marketing on Steroids.

- Matt Bacak, Powerful Promoter, (Atlanta, GA)


I’m Getting More Leads Then I Can Handle…

I would’ve spent thousands of dollars for classified ads, signs and who knows what for producing a website. The thing that amazes me most is that with Janak’s Google-icious Made Easy training I’m able to stay at the top of Google for the past 10 months and now I'm getting more leads for my clock repair business then I can handle!

- Fred Bartholomew, Royal Oak, Michigan


I’m now 5 Pages Deep

I teach Internet marketing training ebootcamp and search engine is big part of my training After using this system I’ve put my name, Corey Perlman, at the top of Google and now it’s 5 pages deep. Horror movie director, Corey Roberts used to dominate when I searched my name but now it’s me!“

Corey Perlman, Author and Speaker - Sarasota, Florida


Things To Ponder

� Content is King

� Incoming Links from high authority site + Relevant Content on Your Site = Higher Search Engine Rankings

� You have to constantly create Fresh and Relevant Content and Submit Content To Dominate Search Engines!


Google-icious Made Easy

� It’s a 9 Hour Step By Step Video Tutorials divided into 6 sessions.

� You will learn:

� Importance of Inbound Marketing

� Search Engine Optimization

� On Page Optimization

� Off Page Optimization

� How to research Keywords

� What tools to use and my personal method to find keywords that your customers are looking for and own those keywords.



� Article Marketing

� How to write an article

� How to optimize article

� How to submit articles to various directories

� Press Release (PR) Marketing

� How to write an PR

� How to optimize PR

� How to submit PRs to various PR submission directories


Google-icious Made Easy� Video Marketing

� How to Create video

� Strategies I use to submit video to get high search engine rankings

� Podcast Marketing� How to create podcast

� Where and how to submit podcast to get more listeners

� Blog & Journal Sites� Various blog platforms to use for getting high rankings

� How to get more traffic through blog

� How to use journal sites like squidoo & hubpages



� Social Bookmarking

� How to use Social Bookmarking

� Use of bookmarking for link bait

So you will get Total of 6 sessions and over 9 hours worth of Easy Step by Step Tutorial…

Value for this entire live webinar training =$1497



For People Who Sign Up Tonight, I’ll throw in these Free Bonuses:

� Kickstart Your Online Marketing Audio CD" (Value $97)

� This 75 Minute audio CD was recorded at Matt Bacak'sMarketing Madness where Attendees have paid $1997

� I've shared my strategies to get Free Traffic by using Power of Press Releases and Classifieds.

� FREE Report – “174 Hot Ideas for Powerful Headlines"Inside this special report, you have secrets to make your marketing stand out from the crowd! (Value $97)



For People Who Sign Up Tonight:

� 30 Minutes 1:1 Online Marketing Strategy Session with Janak Mehta (Value $297)

� This is where you will be able to pick my brain and ask me any question regarding online marketing for your business



� Google-icious Made Easy Video Training $1497

� Kickstart Your Online Marketing Audio CD $97

� Free Report 174 Hot Ideas for Powerful Headlines $97

� 60 Day Email Support Priceless

� 1:1 Strategy session $297

� Total Value Over $1988


For This Webinar Only…

One Payment of $297Or

Two Payment of $167 (30 Days Apart)

www.PReasy.com/Linda


My High Rank Guarantee

After You Have Gone Through My Entire Training And IMPLEMENTED EVERY STEPS In 7 Step Process And If You Haven’t Achieved High Search Engine Rankings For Your Site Than You Can Email Me Or Call Me And I Will Give You 100% Full Refund And You Get To Keep All Bonuses.


“You Explained Me Entire Process…

The thing I like about you and your business that you do better than anybody else we have ever met is your 7 Step Traffic Cycle Guarantees high search engine rankings and You didn't hide it or make it mysterious. You explained me the entire process.

-Kim Crabtree, Owner MetaOps - Livonia, Michigan


Thank You

One Payment of $297Or

Two Payment of $167 (30 Days Apart)

www.PReasy.com/Linda


How To Get Found on Google

Self Improvement

Transcript of How To Get Found on Google