HOW TO GET A STARTUP FEATURED IN THE RUSSIAN PRESS
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Transcript of HOW TO GET A STARTUP FEATURED IN THE RUSSIAN PRESS
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HOW TO GET A STARTUP FEATURED
IN THE RUSSIAN PRESS
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THE ROUTE
• DEFINING THE DIFFERENcE: RUSSIA vS. THE WEST
• GETTING READy FOR mEDIA RElATIONS
• DEAlING WITH jOURNAlISTS
• mEDIA, NEW mEDIA, OR SOcIAl mEDIA?
• THE TOOlkIT
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THE RUSSIAN mEDIA DO DIFFER FROm THE EUROPEAN OR AmERIcAN mEDIA
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THE STEREOTyPES OF RUSSIAAND THE RUSSIAN mEDIA
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DO yOUR jOb. FIRST PRODUcT, THEN PUblIc
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bE PROAcTIvE, INITIATE THE DIAlOGUE WITH THE mEDIA
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GET READy FOR WORkING WITH THE mEDIA
• STRATEGy
• mUST-HAvE DOcS
• RESOURcES
• lAW
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STIck TO yOUR cOmmUNIcATION STRATEGy
PR TV
RadioSocial networks
Magazines
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THE SPEAkER. FIND yOUR cOmPANy
A DEcENT FAcE
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TImE-PlAN yOUR cOmmUNIcATIONWITH THE mEDIA
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THOUROUGHly READ THE lAW AbOUT THE mASS mEDIA
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GET TO kNOW
THE jOURNAlIST THAT yOU ARE
AbOUT TO cAll
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ASk THE INTERvIEW FOR APPROvAl
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cORREcT FAcTS, NOT STylE
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DON’T ASk THE WHOlE ARTIclE FOR APPROvAl
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DO NOT SHARE NOT-FOR-PRINTS WITH
A jOURNAlIST
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TRUST yOU PR-PERSON AND OPEN
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cHEck ON THE mEDIUm
AND THE jOURNAlIST
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TRy TO GET REqUESTS vIA E-mAIl
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SOlvE jOURNAlISTS’
PROblEmS
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bE RESPONSIvE, FIND TImE
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SPEAk clEARly, lISTEN TO THE INTERvIEWER
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DON’T TRy TO mAkE bROS
WITH A jOURNAlIST
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DO NOT PAy FOR ARTIclES
Exclusive
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GET PUblIcITy AT THE
cOmPETITORS’ ExPENcE
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UNDERSTAND THE NEW FORmATS
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SAy yES TO vARIOUS
mEDIA
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mEDIA RElATIONS DON’T ExclUDE OTHER
cOmmUNIcATIONS
NEWS
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THE TOOlkIT. UPDATED
• ExclUSIvE NEWS
• PRESS-RElEASE
• PITcH
• ANAlyTIcS
• TRENDS
• cOlUmN
• STORy
• cOmmENTARy
• cOmmENT
• bRIEFING
• INTERvIEW
• INFOGRAPHIcS
• TEcHNIcAl POST
• DIScUSSION IN A SOcIAl NETWORk
• cOmmENT IN A SOcIAl NETWORk
• AD PROjEcT
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